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August 18, 2017

Case Study: Impactful and Immediate Revenue and Brand Reach for a Retailer New To Affiliate

PartnerCentric

Overview

We launched and started managing this sneaker retailer’s new affiliate program. As one of the country’s most successful emerging urban lifestyle retailers, they wanted to explore the affiliate channel for their overall marketing strategy. This brand’s team was looking for expertise in affiliate program implementation, integration, and strategic management services. Additionally, they hoped to increase their number of online sales and attract productive publishers who would give them significant, early impact to their top and bottom lines while broadening their brand’s reach.

“Paperjam and PartnerCentric have long enjoyed a mutually productive and results-driven relationship, which is why our team was excited at the opportunity of supporting the launch of a large sneaker retailer’s affiliate program. PartnerCentric’s affiliate experience and knack for strategic planning make integrating into affiliate a seamless task for any major brand.” -Erin, Sr. Director, Affiliate Agency Partner Program, Paperjam

Approach

In order to quickly jumpstart the client’s new affiliate program, we worked closely with the Paperjam Agency Partner team to target the right publishers and create a campaign of incentivization. With Q4 rapidly approaching, we needed to seize holiday traffic and meet the client’s annual goals. To incentivize and control budgets, we implemented an SKU strategy that we offered to publishers. For example, we negotiated with a top publisher to promote best-selling women’s sneaker styles through an exclusive landing page discount, which generated over $45K in just one week. This overall strategy allowed the client to feature only the products they wanted to sell at a discount through selected publishers by honing in on targeted SKUs.

Results

Since launching this client’s program, we have seen significant success. There has been consistent monthly growth of productive publishers. The number of productive publishers grew by 95% in month three (vs. month one) and increased by 26% in the next three months. The monthly number of sales at month six was 134% higher than the first full month, and there has been steady growth since then. In the first year of management, affiliate compromised 30% of the client’s overall online revenue, and while their revenue goal was $2.5MM for the whole year, we were able to reach and exceed that goal by the end of Q2.

To learn more about how PartnerCentric can strategically grow your business through the affiliate channel, contact sales@partnercentric.com.