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The buzz about us.

Read our latest media mentions, press releases, and interviews.

How quarterly accountability laddering can unleash leadership triumphs

Annual planning is important, but it necessitates a step-by-step approach. In her latest piece for Fast Company, Stephanie maps quarterly milestones to better yearly objectives with a structured strategy.

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Site Reputation Abuse & SEO Decline: Affiliates Take a Beating in Google SERPs

Hello Partner included our VP of Product and Innovation, Tom Rathbone, in their latest piece about Google’s Site Reputation Abuse policy that rolled out on May 5th. Tom said, “We’ve been tracking the conversion paths of affiliates through our FUSE Incrementality toolset for over a year now. Many of the publishers who are consistent with introductory traffic have been negatively impacted by this change due to their hosting of coupon codes. Given how these publishers are found so early in the funnel (across all channels), we cannot see how this change is aligned with Google’s publicized intentions.”

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Mastering Incrementality: Measuring the Effectiveness of Your Affiliate Program

In the dynamic world of affiliate marketing, one pressing question often looms over affiliate campaigns: Are they truly making a difference? With an abundance of data at our fingertips, deciphering which affiliate partners drive genuine incremental revenue can pose a significant challenge. Join us for an illuminating Everflow webinar led by PartnerCentric Founder & CEO Stephanie Harris and VP of Product & Innovation, Tom Rathbone.

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