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PartnerCentric proudly announces the latest groundbreaking addition to FUSE Incrementality™, Conversion Origination. This feature revolutionizes how marketers properly identify and compensate the partners responsible for driving product discovery and sales. More importantly, it identifies ‘commission poachers’ – partners not responsible, but taking credit by jumping into the sale at the last minute.

With Amazon Prime Day 2024 approaching, it has become vital for businesses to tap micro-influencers who naturally align with Gen Z’s preferences for authenticity and relatability. Stephanie Harris breaks down how brands can take advantage of this.

The creator and partner economies are reshaping the marketing landscape, offering a goldmine of opportunities for brands willing to dive into these dynamic waters. Understanding these two economies and how they complement each other is crucial, especially for chief marketing officers looking to steer their brands toward growth and innovation.