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Buy Now Pay Later & Content Creators Drove Highest Incremental Growth
Leading independent partnership marketing agency, PartnerCentric, launched their Incrementality Index marketing technology and inaugural Incrementality Power Rankings Report at Affiliate Summit East to establish this definitive source of truth.
New Index Measures Effectiveness of Partnership Marketing
PartnerCentric said in a statement that the index was created because the partnership marketing industry “has lacked a unified standard for assessing which affiliate partners, content creators and publishers deliver true incremental growth.”
Ahead Of Ga4 Migration Deadline, PartnerCentric’s Innovative Fuse Technology Overcomes The Affiliate Attribution Challenge
PartnerCentric has made a major breakthrough in affiliate commission automation, which we announced in conjunction with the upcoming Google Analytics 4 (GA4) migration deadline. With so many of the Internet’s Top 1000 most trafficked websites using Google Analytics, this development is sure to have a significant impact on the world of digital marketing.
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