FUSE Incrementality™ Index Power Rankings
Welcome to PartnerCentric’s FUSE IncrementalityTM Index Power Rankings report, an exclusive, ongoing analysis that utilizes PartnerCentric’s proprietary incrementality insights to help crystallize which partners and categories create genuine business growth. We hope you find these insights valuable as you plan your own marketing investments for 2024 and beyond!
Top 10 Most Incremental Publisher Categories in Jan-Feb 2024
Niche Content – 89%
▲ 14% compared to Q4
Content/Editorial – 87%
▲ 7% compared to Q4
Email Marketing – 84%
▼ 8% compared to Q4
Service Provider – 83%
▲ 3% compared to Q4
Buy Now Pay Later – 83%
▲ 9% compared to Q4
Price Comparison – 82%
▲ 26% compared to Q4
Content/Blog – 80%
▲ 3% compared to Q4
Loyalty/Rewards – 75%
▲ 1% compared to Q4
SubAffiliate Network – 72%
▲ 9% compared to Q4
Closed Portal – 72%
Flat compared to Q4
Decoding the Metrics: Incrementality by Publisher Type
This detailed Incrementality Index table presents an in-depth ranking of leading publisher categories, evaluated by various scores that form the complete Incrementality Index, along with metrics for return on ad spend and conversions. PartnerCentric teams have utilized this analysis to pinpoint optimization sweet spots, employing a comprehensive range of KPIs that enhance overall business growth and vitality. Refreshed data loading now – wait for it!
High Performing Categories:
Email Marketing:
Email marketing consistently performed well across all months, indicating its effectiveness in driving incrementality. Encourage clients to invest more in email marketing partnerships and explore opportunities for targeted campaigns.
Mobile Traffic and Mobile/Tablet Application:
Both categories showed high incrementality scores, suggesting a strong impact on user behavior. Emphasize mobile-friendly strategies, such as optimized landing pages and exclusive mobile promotions.
Social Content and Social:
These categories demonstrated high incrementality scores in January and February. Encourage clients to leverage social media platforms for affiliate marketing and create engaging content to capture user attention.
Seasonal Variations:
Buy Now Pay Later (BNPL):
BNPL showed a significant increase in January, possibly due to post-holiday shopping trends.
Cashback:
Cashback also saw a spike in January, indicating the popularity of cashback offers post-holiday spending. Clients can tailor their strategies based on seasonal trends.
Price Comparison:
This category showed a notable increase in February, suggesting that users may be actively comparing prices during this period. Encourage clients to focus on competitive pricing and promotions in February.
Comparing 2023 Q4 to Jan-Feb 2024
Opportunities for Improvement:
- Paid Search: Although Paid Search had high scores in October and November, there was a drop in January. Clients should review and optimize their paid search strategies to maintain consistent performance throughout the year.
- Conversion Tools: Conversion Tools exhibited a decline in January. Clients should assess the effectiveness of their conversion tools and explore enhancements to improve user engagement and conversion rates.
- Podcasts and Registry: These categories did not have data for January and February. Clients could explore opportunities in these untapped areas or assess the feasibility of incorporating them into their affiliate marketing strategies.
Diversification and Exploration:
- Niche, Review Sites, Retargeting/Remarketing: These categories consistently performed well. Encourage clients to diversify their affiliate portfolio and explore partnerships in these categories to capture niche audiences and leverage retargeting strategies.
- Service Provider: This category had a strong performance in January, suggesting potential opportunities for clients in service-related industries to explore affiliate marketing partnerships.
Strategic Focus on Influencers:
- Influencer: With a significant increase in incrementality scores in November, clients should consider investing in influencer marketing. Collaborating with influencers can enhance brand visibility and credibility.
Contextual Targeting:
- Contextual Targeting: This category had a high incrementality score in February. Clients should explore the potential of contextual targeting strategies to align with user interests and preferences.
Are your affiliate partnerships actually driving incremental revenue?
We can help answer that.
Incrementality analysis relies on data and statistical techniques to measure the true impact of marketing efforts. By basing decisions on concrete evidence rather than assumptions or intuition, businesses can make informed choices that drive results and avoid wasteful spending.