Erica Zabalza joined PartnerCentric as a marketing analyst in May of 2017. Her duties include assisting with data analysis, recruitment campaigns, client communication, and reporting to support and enhance affiliate programs for our clients.
Erica was born and raised in Southern California, where she earned a B.S. in Business Marketing at California State University Long Beach. Before joining the PartnerCentric team, she spent six years managing digital advertising campaigns for a sports media/marketing company. Her experience and analytical disposition drew her to the dynamic and data-centric nature of affiliate marketing.
Erica has lived in Southern California her entire life, except for the one year she lived abroad as a newlywed in the small town of El Grullo, Jalisco, Mexico. (She does NOT speak Spanish well.) She now resides in La Verne with her husband, one-year-old son, and their two dogs, Charlie and Mr. Smee.