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Control Suite

With Smarter Spend, You Win. Be in the Driver’s Seat.

With Smarter Spend, You Win. Be in the Driver’s Seat.

With Smarter Spend, You Win. Be in the Driver’s Seat.

Enter The Control Suite

With Control Suite, gain full control of your investments within the affiliate channel, while achieving competitive advantages, protecting brand integrity and combating fraud. Choose tools a la carte or layer the software as a suite to amplify impact on your program.

Here’s Why:

 

The top three positions on ranking and review sites receive up to 90% of the traffic. If you’re 4th, prepare to be left in the dust.

 

Where do you rank?

40% of B2C content marketers only look at competitors once per year (or not at all)

 

Do you know what your competitors are up to?

In the last year, more than $23 billion has been lost by brands like yours globally due to ad fraud

 

How much money are you losing to bad traffic?

There is, on average, a 30% margin of error between attribution systems, a significant gap with real and hidden costs to you.

 

How large is your attribution gap?



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The Suite

Gain a Competitive Edge with TopRank

PartnerCentric’s research shows that the top three positions on ranking and review sites consistently receive upwards of 90% of the outgoing traffic. If you’re 4th, prepare to be left in the dust.
With TopRank:
• Track your position among competitors on publisher sites
• Know the right investment level for publisher sites instead of blindly navigating commission spend
• Cultivate rich insights into competitor spending to understand why they may rank higher and how you can do the same
• Experience truly customizable, data-driven marketing

Fix Your Blind Spots with Content Monitoring

40% of B2C content marketers only look at competitors once per year (or not at all). There is a need for a product that allows you to gain insight into the messaging competitors are implementing for their offers (and the sites where these offers are being promoted) while ensuring your own brand is fully compliant within the affiliate channel.
With Content Monitoring:
• Stay on top of competitors’ offers and messaging to gain new market share by having a direct line to your ideal customers.
• Have insight into the messaging competitors are using across publisher sites
• Monitor all publishers at all times to help detect possible regulatory violations and brand compliance failures.
• Proactively identify and rectify issues such as expired promo codes, disparaging or off-brand content and FTC disclosures

PartnerCentric does not provide legal advice.

Clear Road Debris with Block & Filter

PartnerCentric predicts that activity from fraudulent sources reduces your Return on Ad Spend (ROAS) by almost 22%, on average.*
Not only does this impact brand integrity, it also leads to many wasted marketing dollars in a channel otherwise known for its transparent and high Return-on-Investment (ROI).
With Block & Filter:
• Stop fraud before it happens
• Keep traffic originated by click farms, bots, and fraud rings from ever reaching your site
• Ensure only real users with intent to purchase convert
• Deploy a first line of defense to protect yourself from bad actors who would try to capitalize on chaos during vulnerable times

*Based on current internal estimates on the amount of web traffic coming from non-human sources

Check your Alignment with Fuse

When your internal analytics (Google Analytics, Adobe, etc.) don’t align with the reporting of affiliate platforms and networks, you are left paying for sales in the affiliate channel that you don’t attribute to that channel. There is, on average, a 30% margin of error between attribution systems, a significant gap with real and hidden costs to you. This prevents you from securing budget to leverage the channel and from realizing your full Return on Investment (ROI).
With Fuse:
• Use your own analytics to pay out affiliate partners because you know where your revenue is coming from
Save on average 36% and only pay partners for sales that are correctly attributed to the affiliate channel
• Gain full visibility into all your channels and trust that the money you’re paying publishers aligns with the value you want driven

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