Meet FUSE: Affiliate Marketing’s first data-driven, partner-agnostic technology
When internal analytics data from sources like Google Analytics or Adobe doesn’t match the reporting from affiliate platforms and networks, attribution discrepancies can distort insights, waste dollars, and slow growth.
FUSE helps our clients understand these discrepancies and capitalize on opportunities for better affiliate marketing investment. FUSE clarifies attribution so our teams are able to reallocate dollars to partners who create incremental growth and who will produce the highest ROI. FUSE helps answer the question, “If I invest incremental dollars, which partners will create the best overall return?””
WITH FUSE, YOU CAN:
- Utilize your analytics to determine spend – you know the value of your traffic
- Save 36%, on average, and only pay partners for sales that are correctly attributed to the affiliate channel
- Gain full visibility into all your channels and trust that the money you’re paying publishers aligns with the value you want driven
Biased Affiliate Marketing Reporting Stands in the Way of accurate attribution, fair commissions, partners that deliver true value
On average, there is a 30% margin of error between the different attribution systems delivered to brands by affiliate platforms and networks. This means brands spend time and resources aligning measurement sources, second-guessing attribution data and making incorrect investment decisions.
PartnerCentric clients benefit from deeper strategic insights and automated commission payments such as::
- Increased investment with partners who are truly providing incremental revenue to your business
- Identification of the buyer touchpoints that drive conversions
- Campaign optimization levers that create net-new customers
Unlocking Success: The Power of Incrementality in Digital Marketing
Staying ahead of the competition requires a strategic approach. By harnessing the power of incrementality, marketers can optimize campaigns, maximize return on investment (ROI), and drive meaningful growth. As brands explore more sophisticated nuances in performance marketing, basic reporting won’t be enough to win.
FUSE IncrementalityTM Index and the Fuse IncrementalityTM Power Rankings Report create this definitive source of truth. The FUSE IncrementalityTM Index is poised to revolutionize and deliver irrefutable credibility to partnership marketing, while driving actionable insights for brands.