Better placement incrementality starts here.

Get specific on paid placement ROI and true incremental value.

With content and influencer marketing continuing to grow at a rapid pace, marketers have faced challenges in tracking the true effectiveness of paid placements. In fact, 41% of marketers report difficulties in measuring campaign success.

For other channels, a brand would demand a quantifiable output before spending resources on paid channels. But, that’s easier said than done in affiliate.

Measuring campaign success is more than just a basket of relevant partners. 

Actionable performance means knowing which individual placements work hardest to drive revenue, and when. This is particularly important as clients work with more creator content and influencers. During heavy promotional periods, it’s critical to understand how each placement performs on its own merit, not simply borrowing from the lift we see during promotional periods. And, many marketers don’t have the tools to understand the residual lift a paid placement delivers after a promotional period has ended.

The Placement Success Analyzer, a new feature in our FUSE product suite

Placement analysis isn’t new. But what does change the outcome is the ability to tie placements to true incrementality. This feature utilizes our proprietary incrementality data to deliver detailed insights into key metrics like sales and ROAS, and also allows brands to isolate these metrics from promotional and seasonal periods. After all, if those periods provide a lift in program ROI in any case, how can you have visibility into their true value when those boosts are not in place? That’s what the Placement Success Analyzer can do for your program.

Our Account Managers use this tech to deliver the most actionable paid placements curated for your brand’s needs, quickly and quantifiably.

Growth or Simply Margin Erosion?

In creating this feature, we asked the question: did a paid placement actually change consumer behavior leading to a sale? Was there real lift involved, or did the placement simply feed off of market conditions, promotional activity, or other factors outside the investment in a particular influencer, creator, or partner?  PartnerCentric’s Placement Success Analyzer bridges offers in-depth, placement-level insights into partner programs that go beyond evaluating partners to measure the incremental value of each paid placement. Drawing on insights unlocked by the synergy between FUSE Incrementality and FUSE Precision, the capability provides a granular view of sales, incrementality, and return on ad spend (ROAS) during specific timeframes, empowering marketers to prove the true ROI of paid placements. By providing data previously unattainable, marketers can enhance their negotiating power and make more informed decisions about the impact of these placements on their overall affiliate strategy and performance.

With Placement Success Analyzer, marketers and agencies can measure the true incremental value of individual placements.

Ready for better?

First Name*

Last Name*

Phone Number*

Company Email*

Describe your company or role*

Please SelectI am an advertiserI am an affiliateI am a current clientI’m not sure

Website URL*

Do you have a current affiliate program?*

Please SelectYesNo

Tell us more to help us help you.*

Δ

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.