October 26, 2026
Award-Winning Creator Marketing: How PartnerCentric Helped Rugs USA Achieve 11.6x ROAS
Creator content can inspire a room refresh. For Rugs USA, PartnerCentric helped turn that inspiration into measurable sales.
As momentum slowed during key seasonal shopping periods, Rugs USA needed its creator program to contribute more directly to revenue. PartnerCentric refocused the strategy around creators with strong conversion performance, combining product collaborations, affiliate incentives and paid amplification.
The team streamlined approvals, secured content usage rights and brought successful organic creative into paid channels. Recruitment, gifting and promotional timing worked together to give creator content a clearer path to purchase.
Between November 2025 and February 2026, the program delivered:
- $1.25 million in tracked revenue
- 4,247 conversions
- 11.6x return on ad spend
- 14% monthly revenue lift
- 20% increase in average order value
The Judges’ Verdict? “Clear operating model of recruitment, gifting, affiliate incentives, fast approvals and promotional timing all working as one. Concrete, operational and pragmatic.”
The partnership earned Silver for Best Creator or Influencer Partnership at the 2026 Global Performance Marketing Awards. Judges highlighted the practical operating model connecting creator recruitment, incentives, approvals and promotions.
The takeaway: creative execution and performance discipline can strengthen each other. For Rugs USA, connecting the two helped turn creator partnerships into a productive revenue channel.
Read the award-winning campaign’s full entry.
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