Shift Happens.

Welcome to the PartnerCentric podcast. A New World: A Whole New Performance Marketing, where we cut through the noise on what's actually changed in creator, affiliate, and AI discovery. We'll break down the shifts already underway and get you ready for the one you don't see coming.

How LLM visibility is impacting earned media

AI is reshaping influencer marketing and the creator economy, and one of the biggest shifts is LLM visibility. Corey Martin is with Yehuda Neuman and explains why the rise of AI-powered search is creating a renaissance for earned media and PR.

2:45

Speakers

Corey Martin Managing Director of Media + Influence, Allison Worldwide

Yehuda Neuman SVP Applied AI and Influencer, PartnerCentric

Who wins? AI vs. human influencers.

AI-generated influencers promise brands scale and control. Can they replace the trust and connection real creators build with their audiences? In this episode, host Yehuda Neuman talks with Cory Martin, Managing Director of Media + Influence at Allison Worldwide, about AI influencers vs. human creators. Subscribe to the PartnerCentric podcast to get alerted the moment new episodes drop.

Can AI Replace Human Influencers?

AI influencers are driving millions of views, but can they ever replace real human connection? Join Yehuda Neuman and Cory Martin as they break down the future of performance marketing and the shift from "reach" to "reaction."

AI Changing How Discovery in the Creator Economy Works

If you run creator marketing at a brand and the ground under you feels like it is moving, this is the episode that tells you why, and what is still solid. Thank you to Influence Weekly by Net Influencer Podcast!