Shift Happens.

Welcome to the PartnerCentric podcast. A New World: A Whole New Performance Marketing, where we cut through the noise on what's actually changed in creator, affiliate, and AI discovery. We'll break down the shifts already underway and get you ready for the one you don't see coming.

Who wins? AI vs. human influencers.

AI-generated influencers promise brands scale and control. Can they replace the trust and connection real creators build with their audiences? In this episode, host Yehuda Neuman talks with Cory Martin, Managing Director of Media + Influence at Allison Worldwide, about AI influencers vs. human creators. Subscribe to the PartnerCentric podcast to get alerted the moment new episodes drop.

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Speakers

Corey Martin Managing Director of Media + Influence, Allison Worldwide
Yehuda Neuman SVP Applied AI and Influencer, PartnerCentric

Can AI Replace Human Influencers?

AI influencers are driving millions of views, but can they ever replace real human connection? Join Yehuda Neuman (SVP Applied AI & Vertical Strategy, PartnerCentric) and Cory Martin (Managing Director, Media + Influence, Allison Worldwide) as they break down the future of performance marketing and the shift from "reach" to "reaction." Key Topics Covered: – AI Avatars vs. Human Connection: What builds community trust? – Creators vs. Influencers: The crucial difference between algorithm-driven content and true community building. – Measuring What Matters: Moving past sheer view counts to track real community action and lower-funnel conversions. – The Value Exchange: How brands and creators can maintain authenticity and emotional resonance in an AI landscape. Don't forget to like, subscribe, and sign up to stay notified on future PartnerCentric podcasts!