Tom Rathbone

Tom Rathbone first joined PartnerCentric in 2008 as an analyst. He specialized in deep program analysis, before moving to the role of Operations Manager and then Senior Operations Manager. There, he coupled his reporting and analytics with his industry knowledge to work together with Affiliate Managers to support and grow key programs.
Tom then moved over to a Sr. Technical Solutions Specialist role, where he ran all of PartnerCentric’s integrations of new clients and migrations of current clients – with more than 130 program integrations under his belt across a variety of networks. He was (and still is) deeply involved in every integration, from helping choose a network to pixel firing logic and placement, to testing, and eventually to program setup and best practices. He is also experienced in utilizing broader scale solutions such as tag managers, container pixels and multi-channel attribution modeling involving all marketing channels while remaining platform neutral.
In addition to providing strategic solutions utilizing cutting-edge technology in affiliate networks, Tom also used this same industry knowledge and experience to work with emerging market affiliates offering advanced technologies and to find ways for the entire PartnerCentric client base to benefit from these affiliates.
In his new role as VP, Strategic Initiatives, Tom develops and maintains a strategic vision to define our rules for engagement with vendors and partners from all sides. Additionally, he focuses heavily on strategic planning (including new strategic ventures), innovation/new technologies to keep us ahead of the curve, internal analytical support to continue to optimize and add efficiencies, and thought leadership.
Tom also leverages his expertise to direct the development of PartnerCentric’s proprietary ERP technology, codenamed “ChocolateMalt.”
Tom resides in Maryland, is an avid hockey player and Washington Capitals fan and spends most of his free time working on his small farm.

VP, Strategic Initiatives