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Allison Nieman

Director of Client Strategy

Allison is the Director of Client Strategy at PartnerCentric, where she leverages her experience in overseeing affiliate divisions, nurturing client and publisher relationships, and managing affiliate programs to deliver outstanding onboarding experiences. She is passionate about the evolving nature of affiliate marketing because there is always an opportunity to learn something new!


Before entering the affiliate world, Allison specialized in brand and shopper marketing, working with grocery and liquor brands on consumer research, digital, social, and in-store activations.

Allison lives in Minnesota with her husband and silly dog, Mingo! During the summer months, she spends as much time outside as possible—whether it’s enjoying walks with friends, hiking with her husband, or visiting the dog park with Mingo. Winter is a slightly different story, but she’s made it a goal to learn how to ski!