May 14, 2020

Performance Marketing Continues to Grow in our Publisher Trends Overview for March vs. April

As we move into another month with many states still following stay at home orders, affiliate marketing performance continues to increase as consumers are shopping online more, looking for coupons, product reviews, and finding the best deals through publisher sites. Looking at March vs. April 2020 across our entire client portfolio, publisher performance was up 60% Month-over-Month.

Here are some key takeaways: 

Deal and Coupon Sites Are Still Dominating 

Loyalty Holds Steady 

All About the Content  

Search Continues to Grow    

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