May 5, 2020

All Publisher Categories on the Rise in our Trends Overview for Feb vs. March

As Director of Partner Success at PartnerCentric, I am always looking for new publisher opportunities for our clients as well as ways to optimize and grow existing relationships. In this monthly series, I will be monitoring trends across publisher categories that I can then share with you. Contrary to the economic uncertainty around Covid-19, the performance marketing industry as a whole is thriving. Looking at February vs. March 2020 across our entire client portfolio, publisher performance was up 47% Month-over-Month!

Here are some key takeaways: 

Deal and Coupon Are Back in a Leadership Position 

Substantial Increases for Loyalty 

All About the Content  

Search is On The Rise  

In our upcoming installment, we’ll look at March vs. April 2020 trends so stay tuned. Want to chat with Tracie? Get in touch. 

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