September 10, 2018

Five Reasons Why you Should Attend DMEXCO

Karima Hassa

On September 12th and 13th DMEXCO, the largest digital fair in Europe, will be held in Cologne, Germany. If you are planning to attend one digital marketing event in the future, let me tell you that DMEXCO is an excellent choice. The first piece of advice I can give you is to make sure to bring comfortable walking shoes in your suitcase because it’s a very large conference with more than 100k sqm of expo space and over 570 speakers on 18 stages. So plan ahead to make sure that you do not run out of time!

The global marketing world in miniature

Exhibitors and visitors travel from all over the world to meet and socialize in the Cologne exhibition halls, in a professional and friendly environment. DMEXCO gives participants the chance to interact with global professionals in one place, so do not be surprised if you hear many different languages while walking around. Attending the conference allows you to improve your global marketing skills while learning more about what digital marketing trends are happening in other countries.

Meet with inspiring people

DMEXCO always invites prominent speakers to discuss best practices in digital marketing. More than 570 speakers will speak on 18 different stages. Last year, we had the pleasure to meet Sheryl Sandberg, the chief operating officer of Facebook, Tim Kendall, founder of Pinterest, Sir Martin Sorrell, CEO of WPP, Jack Dorsey, founder of Twitter, Bob Greenberg, founder and CEO of R/GA. And all of this happened on the same day!

Learn about the industry

Germany is Europe’s largest economy and a pioneer in the digital marketing industry.  It is no coincidence that brands like Zalando or Otto were born in Germany.

Both small start-ups and large companies (i.e Google), all take advantage of DMEXCO events to introduce their new products and visions. The show also has a “Startup Village,” which is a designated area where new companies are crafting and bringing to life innovative ideas. This is what makes DMEXCO a hot spot to get up to date on the industry and discover what’s new and up and coming.

Lock in your Q4 placements

September is a perfect time to start putting wheels in motion for your Q4 actions in order to expand your business. This is what makes DMEXCO a great event to make deals. Often Q4 commitments are agreed upon and locked in during the show. This also brings more engagement promotes direct dialogue.

Engage in an Intensive knowledge exchange

Founded by Frank Schneider and Christian Muche, the two organizers wanted to put in place an ecosystem that would allow visitors and exhibitors to exchange ideas and learn from each other. The core of the show is sharing knowledge, which explains the motto of the show this year; take C.A.R.E, which stands for Curious, Act consciously, take Responsibility and create special Experiences. So please go learn, share and create!

If you will be attending DMEXCO and would like to meet with Karima to learn more about how PartnerCentric can grow your program globally, drop her a line at Karima.Hassa@partnercentric.com