Affiliate Marketing Roundup for Week of September 9
It’s never a bad idea to go back to basics, and that includes taking a good look at your affiliate marketing program. Forbes doesn’t disappoint with some foundational advice for generating more revenue, like: Play the long game by creating relationships that last a lifetime, have great offers, make the most of every buyer, and consistently test performance.
Closing the Digital Performance Gap
Recent research indicates that brands are willing to spend more on digital marketing, but many are also experiencing tepid returns on their marketing investments. How can they close this performance gap? Harvard Business Review highlights a number of strategies, such as not being afraid to experiment, embracing a culture of innovation, and leaning into AI and machine learning. Good read as you look towards Q4!
We’re a 10!
Drum roll, please… PartnerCentric was recently given a Top 10 position (#10, to be specific—out of 250) by Clutch’s ranking of B2B service provider leaders! At PartnerCentric, we pride ourselves on doing everything we can for our clients - and with this ranking, it shows. Check out our fellow honorees !
Optimizing Your Omnichannel Presence
Everyone is talking about omnichannel these days, and for good reason. Total Retail reports that omnichannel sales will comprise approximately 46% of all ecommerce sales by 2023. How can your brand ensure a seamless customer experience for those shoppers? Total Retail contributor Asim Zaheer shares his thoughts and cautions that, “The wrong approach to omnichannel experience can damage a brand’s reputation and relationship with customers.”
Just for Fun: 10 Spookiest Haunted Houses For Sale
If you're like me and you enjoy perusing real estate sites for fun (could I thrive in a castle-themed mega mansion with a moat in Boise?), this article will really provide a thrill. Think you could live in a haunted house? Learn about the drawbacks (umm ghosts, much?) and advantages (people tend to hesitate before buying a home where there were gruesome murders so you could get it for cheaper! Win!) and enjoy our slow newsletter descent into spoooooky season.
QUOTE OF THE WEEK
“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.”
― Arianna Huffington