Better relationships start here.
Publisher intel helps our teams move faster and service better
PRM (Publisher Relationship Manager) is PartnerCentric’s proprietary relationship management database designed to support the Client Services team with essential publisher contact details to aid in the strongest partner recruitment opportunities.
With a broad range of industry and business-model expertise, the PRM allows our account management teams to have the most current and actionable information at their fingertips. Publisher nuances are crowdsourced in a secure portal to uncover cross-industry insights and speed up discovery. Account managers are able to quickly identify publishers according to specific criteria that they input, look up publisher information, access advanced details on publishers and allow our team to collectively share and transfer their knowledge in one place.
Because PartnerCentric managers foster long-standing and deep relationships with our publishing partners, they can note responsiveness and add media kits to queue up the right opportunities quickly and help them negotiate the best rates on behalf of their clients.
Teams share insights regularly in PartnerCentric team chats and strategy workshops so Account Managers are always informed of changes in publisher staff, quality reporting, and featured opportunities that serve our clients as nimbly and effectively as possible with the help of our PRM system.
Key Features of the Tool
Centralized Publisher Profiles
Every publisher in the PRM is tracked with a dynamic profile that includes business category, vertical focus, traffic sources, contact history, commission preferences, and responsiveness—giving PartnerCentric teams full transparency at a glance.
Advanced Search & Matching Capabilities
Account managers can filter and search using custom inputs based on client goals, campaign type, vertical, or performance tier—streamlining partner discovery and ensuring a strong alignment between brands and publishers.
Shared Media Kits & Performance Notes
Teams can attach media kits, note negotiation details, and document campaign results—all accessible across the Client Services organization for faster execution and smarter collaboration.
Real-Time Crowdsourced Intelligence
Publisher insights aren’t static. PRM allows real-time knowledge sharing across the PartnerCentric team so that new information—like staffing changes, rate shifts, or platform upgrades—is instantly available to everyone.
Benefits of Using the Tool: The Problems It Solves
The affiliate landscape is vast and ever-changing. Without a centralized, collaborative platform, agencies and brands often face slow partner discovery, misaligned outreach, and missed opportunities. PRM solves these challenges by:
Accelerating Partner Discovery. With advanced filtering and robust publisher data, our team can instantly surface top-fit opportunities for any client goal or campaign.
Reducing Redundancy and Rework. Shared insights and past interactions ensure we never start from scratch—even when switching account ownership or launching a new vertical.
Improving Negotiation Leverage. Our history of publisher responsiveness, rate trends, and campaign success helps us secure stronger placements and better terms for our clients.
Enhancing Strategic Collaboration. The system facilitates smarter, data-driven decisions that reflect the full depth of our agency’s collective experience.
Whether you’re launching a niche campaign or scaling a mature affiliate program, PRM helps PartnerCentric act with the speed and intelligence needed to deliver results.
Client Testimonials & Experiences
“PartnerCentric’s approach to publisher recruitment is miles ahead of what we’ve seen elsewhere. Their PRM allows them to come to every strategy call with real options, real data, and real relationships already in play.”
— Director of Growth Marketing, B2C SaaS Brand
“We didn’t just get a list of potential partners—we got a strategic match to our brand, and a team that had already vetted each one. That level of insight and personalization made a huge impact on our Q4 results.”
— VP, eCommerce, DTC Retailer
“It’s clear the PartnerCentric team is plugged in. They’re not cold-calling publishers—they’re building on years of context captured in their PRM system. It’s a huge advantage.”
— CMO, Health & Wellness Brand
Helpful Resources
Explore more about publisher relationships, affiliate optimization, and how PartnerCentric uses technology to lead the industry: