Leading Digital Healthcare Brand is Up 100.3% in MoM Revenue Due to Innovative Publisher Partnership with tvScientific
They are the first ever CTV publisher to be fully integrated with an affiliate network and we are their first partner to track through this affiliate network. This has been done for our client, Wisp, by tracking ad sales cross-device through the viewer’s IP address.
Wisp’s goal for the partnership was to get as much growth as possible - at an acceptable ROAS - and they are already achieving this. They have started adding new creative to their CTV campaigns and are continuing to scale more. They are targeting CTV ads on a broad range of programming and with optimizations have narrowed down to highest performing to drive most orders. The ads can currently be seen on Hulu, NBC Universal Streaming, Peacock TV and Food Network among others.
This partnership is CPA-only with no flat fees and no additional fees. PartnerCentric’s in-house technology team was also able to assist in the integration process with the affiliate network to make this partnership possible and completely seamless for Wisp.
Wisp saw over 5,000 orders by the end of the first month with tvScientific
Wisp’s total affiliate revenue was up 100.3% MoM with tvScientific becoming a Top 3 partner
tvScientific accounted for 90.2% of MoM growth for Wisp
Revenue has far exceeded Wisp’s MoM growth goal