Immediate Revenue Increases and Program Optimization for a Children's Clothing Retailer
CASE OVERVIEW
We took over management of this prominent children’s apparel retailer from a different agency they were previously managed by. Their revenue had been down YoY and the client was unhappy with the strategies and tactics that were presented to them. They needed a partner who could quickly bring in revenue growth during their peak “Back to School” season and manage their program effectively and strategically while having the flexibility to be nimble. The merchant’s primary goal was to increase revenue and bring in more sales but they were also looking to solidify their reach and brand awareness.
APPROACH
We took over management right before this client’s prime buying period, and immediately launched an accelerated growth plan that was successfully executed. One of our tactics was to get exposure during this seasonality with high potential, best-fit publishers by leveraging our benchmark and client insight tools. We offered bonuses to previously inactive publishers, which incentivized them to drive incremental revenue for the program. The client wanted to diversify where the sales were coming from (not just coupon and deal) and our gap recruitment pinpointed where we could seize upon sizeable, impactful opportunities. In Q4, we secured top placements and exposure for the holidays and we tested out a co-branded page with a key publisher. Additionally, we focused heavily on content partners and reached out to several integral mommy bloggers in our rolodex for product reviews. These tactics were not only successful but they were brand new connections for the client. The predecessor agency had not implemented any of these strategies so the merchant appreciated the thoughtfulness, expertise and creative perspective they were now experiencing in their day-to-day interactions with our team.
RESULTS
Almost immediately after taking over management of the program, the client saw significant revenue increases. The program brought in $361,267 which was a revenue increase of 15% YoY (compared to $310,764 the previous year) and the following quarter the program brought in $244,103, which was a revenue increase of 16% YoY (compared to $225,300 the previous year). Additionally, there was a 14% increase in productive publishers YoY and a 23% increase in traffic to the client’s site through the affiliate program
TESTIMONIAL
“PartnerCentric was able to turn around our struggling affiliate program quickly and effectively. They listened to our needs and created a plan to ensure our program was able to increase revenue and minimize waste month after month. The team continuously comes to us with innovative strategies that are uniquely designed for us and we are thrilled with the level of service and expertise that they bring to our program.”
EZRA CHASSER, DIRECTOR OF MARKETING
To learn more about how PartnerCentric can strategically grow your business and reach ROI faster through the affiliate channel, contact sales@partnercentric.com.
