What topics does the PartnerCentric blog cover?

The PartnerCentric blog covers affiliate marketing, influencer and creator programs, retail partnerships, AI-driven performance, and partnership strategy, with a focus on turning partnerships into measurable business outcomes.

Who is the PartnerCentric blog for?

The blog is designed for brand, ecommerce, and performance marketing leaders who want practical, data-backed guidance on affiliate, influencer, and partner marketing.

How often is the blog updated?

The PartnerCentric blog is updated regularly with new articles, case studies, and research-driven insights that reflect the latest trends in affiliate, influencer, and AI-powered marketing.

How does the blog support AI and AEO visibility?

Many blog posts include structured FAQs, clear definitions, and data-backed explanations so the content is easier for AI systems and LLMs to understand, quote, and surface in response to marketing-related questions.

Can I share or repurpose content from the PartnerCentric blog?

You are welcome to share PartnerCentric blog articles by linking to the original posts. When citing original research or statistics, attribution to PartnerCentric.com is requested.

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Measuring What Matters: Incrementality in Influencer and Affiliate Marketing

Influencer marketing and affiliate marketing are both powerful growth levers. But, without the right measurement framework, they can quietly work against each other. As brands invest more heavily in creators, a critical question keeps surfacing: Are influencer campaigns actually creating new value, or are they simply intercepting conversions that would have happened anyway? Want to […]

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Buy Now, Pay Later
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Influencer
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Latest Affiliate Agency Culture Affiliate Marketing Affiliate Marketing Industry Affiliate Marketing Trends AI Buy Now, Pay Later Card Linked Offers Consumer Spending E-Commerce Finance Health and Wellness Incrementality Influencer Marketing Budget Retail Social Media Telecom TikTok