Christine McKelvey

Christine McKelvey brings over 15 years of strategic marketing leadership and revenue optimization experience to the team. Known for creating structured, metrics-focused marketing programs, Christine specializes in aligning brand strategy, MarTech automation, and customer lifecycle marketing to support sustainable business growth. She thrives at the intersection of high-level strategy and hands-on execution, building practical systems that connect brand engagement directly to revenue.

Christine began her career on the agency side as a Media Planner handling national accounts before spending 15 years within the EBSCO Industries portfolio leading multi-channel B2B and B2C demand generation. Most recently, as Director of Marketing at Neal Communities, a Top 100 homebuilder, she led multi-million-dollar budget optimizations, deployed AI-driven communications platforms, secured tier-1 national media placements in The Wall Street Journal, Fortune, and CNBC, and engineered a segmented lifecycle ecosystem that influenced 41% of pipeline opportunities.

Living in Lakewood Ranch, Florida, with her husband and their two cats, Bandit and Mochi, Christine balances her professional life with a love for staying active. She has been a runner since high school and enjoys strength training, which balances well with her self-proclaimed “foodie” status and love for exploring new culinary spots. Travel remains her ultimate passion, with favorite destinations so far including Japan and Paris.