In The News
Read what others are saying about PartnerCentric.
Read what others are saying about PartnerCentric.
“Since engaging PartnerCentric only days ago we are already having success in gaining awareness of Avenova through websites featuring banner advertising and postings, with an impressive uptick in our website traffic. Our public relations activities with HVM Communications resulted in yesterday’s national network television segment on NBC’s Today show,” said Justin Hall, NovaBay’s CEO.
“Theoretically, anyone can work remotely with a good internet connection, but I’ve found that it takes the right employee to thrive in a remote setting. Employees who work best remotely possess a ‘figure it out’ factor. Self-starters are key in any business environment, but they are particularly valuable when working remotely.”
“Control Suite is a package of tools that really sprang from the changing needs of our clients,” Rathbone continued. “As COVID hit, the entire industry felt the pressure to operate more quickly and more responsively to the fast-changing behaviors of online shoppers and customers. We saw an opportunity to roll out our newly developed technologies covering attribution control with Fuse, more brand awareness control with TopRank, and the increased content and compliance control our Block & Filter and Content Monitoring tools offer into one package.”
The advantages of working from home for business are obvious: Besides a workforce that doesn’t have a stressful commute, you have fewer or lower costs related to leasing office space and paying for utilities and equipment. But there are a number of factors for organizations to consider before becoming remote.
“If you already have an affiliate marketing program in place, it’s time to look for opportunities that didn’t exist previously. You can’t simply rely on trends, seasonality and methods that have worked before. Instead, now is the time to use data strategically to see whether what you are paying publisher partners brings back a return on investment that aligns with what you value.”
What is affiliate marketing and why does it matter to an emerging entrepreneur or startup? Stephanie breaks it down and provides three key benefits of the affiliate marketing channel in her latest piece for Young, Fabulous and Self Employed.
“In the wake of [the uncertainty within this year], I’ve seen an appetite for companies to take risks, to seek new ideas and solutions, and to adapt to new ways of doing things. That is a thrilling opportunity for any marketer — because minds and hearts and wallets are open to new ideas. It is not a time to pull back, it’s a time to lean in.” Check out Stephanie’s latest interview in Authority Magazine, where she covers three non-intuitive marketing strategies to grow your business through the affiliate marketing channel.
Affiliate Marketing is a great channel for business growth. It can help you gain new customers, drive more sales, create awareness for your business and generate traffic and word-of-mouth through relevant publisher partnerships. Check out Stephanie’s latest piece in Startup Magazine where she discusses the channel’s evolution to the next level, which includes a larger focus on mitigating fraud as well as creating and employing measurable technologies so enterprises never have to wonder if the channel is really driving value for them.
Not only is Affiliate Marketing a high-ROI driving channel for brands, but it is also an important outreach tool. Check out the latest Enterprise Radio podcast, featuring Stephanie to learn about how our Control Suite empowers brands to gain clarity and control over investment decisions, brand integrity, site traffic and true attribution alignment.
It’s no surprise that 80% of enterprises in the US utilize Affiliate Marketing to increase market reach and drive revenue. Our own Stephanie Harris outlines three steps brands can take to mitigate ad fraud, stop bad traffic before it reaches their sites and use data-driven marketing to unlock the full potential of their affiliate programs and gain clarity over their investments.
“People, more than ever, needed a way to feel comfortable with what they were spending and what they were getting in return, because the pandemic didn’t stop businesses from needing to continue to earn in [the affiliate] channel, it only accelerated it. But it did make all businesses pause and say, ‘how am I going to achieve my goals now that everything’s been turned upside down?’ The interest levels in new and innovative solutions is higher than ever before, and our client base has been overwhelmingly positive and engaged with our new technology stack.” Thank you to PerformanceIn for interviewing Stephanie Harris about her thoughts on Affiliate Marketing viability now and in a post-Covid world.
Thank you to DMNews for featuring PartnerCentric and our VP, Strategic Initiatives, Tom Rathbone, in their latest piece covering the growing impact of performance partnerships.
Performance marketing veteran Stephanie Harris, owner and CEO of PartnerCentric, shares three ways the industry can join together to make 2019 the year that female executives can share their thought leadership on stage.
“There is more growth required in terms of attribution, to meet the immense advancement of digital marketing. With the continued rise of digital marketing came a desire to understand and measure investment with performance tracking, but this has not yet been fully realized in the industry. It can still be challenging in certain scenarios to offer customers hard numbers and data relevant to their campaigns. Harnessing this level of accurate insight and control can and will be a game changer for the industry…” Thank you to Sales Tech Star for interviewing our very own VP of Revenue, Craig McGlynn. Check out the piece to read more about Craig’s thoughts on the future of the space and his role at PartnerCentric.
PartnerCentric has been honored as a 2019 Bronze #StevieAward Winner in the Online Marketing Campaign of the Year category! This award was given for PartnerCentric’s innovative performance marketing campaign run on behalf of a leading retailer of specialty and import goods.
We are officially a certified Woman Business Enterprise (WBE) and we are always open for business!
PartnerCentric, a performance marketing agency delivering premium and tailored program management and optimization, recently announced the promotions of Lisette Howard and Craig McGlynn. As VP of Client Success, Howard will develop strategies internally and externally to ensure a successful customer journey for the company’s client base; as VP of Revenue, McGlynn will supervise all revenue attainment, including business development and exploring new services to expand the company’s offering.
Our fearless leader, Stephanie Harris, has been named one of PerformanceIN’s Top 50 Industry Players of 2018!
Financial institutions are facing more competition than ever before, especially in the online space. PartnerCentric’s finance-focused performance marketing expert, Veronica Brown, identifies six best practices for establishing strong, profitable partnerships in the U.S. finance sector.
In the first installment of Partnerize’s interview series, Stephanie Harris, Owner and CEO of PartnerCentric, shares her keen insights on the direction of the industry, how partnership is evolving, the role of data, and the future of partnership.
Thank you, Rakuten, for naming PartnerCentric OPM Agency of the Year at the 16th annual GoldenLink Awards!
Thanks for featuring us, Glassdoor! We love #remotework
Ronny Sage, Founder and CEO of ShoppingGives, shares why he has chosen PartnerCentric as ShoppingGives’s Exclusive Change Commerce Integration Partner for resale merchants.
“Collaborating with ShoppingGives is just one way that we can fulfill our core purpose of building meaningful relationships beyond borders. This partnership uniquely enables us to create real connections between brands and customers and build customer loyalty through charitable giving.”
-Stephanie Harris, Owner & CEO, PartnerCentric
Thank you to Shama Hyder at Inc. for interviewing Stephanie about how PartnerCentric gets telecommuting right in Inc.! Check out the piece to learn more about how we operate as a remote organization to better serve our team and our clients and let us know what you think.
We’re happy to announce that PartnerCentric has been named Performance Horizon’s exclusive US Platinum Agency Partner. As Stephanie said, “We very much look forward to growing our partnership with Performance Horizon in order to ensure that clients benefit from the forward-thinking management and innovative technology solutions that our experienced teams provide.”
PartnerCentric is so excited to win an ASW Pinnacle award for 2018 Agency of the Year!
AWIN’s Q4 Agency Interview with PartnerCentric
“While all of our people have great business experience, we need them to remain on the cutting edge,” says Stephanie Harris, owner and CEO of PartnerCentric, a performance marketing agency. “If you want to retain an A player, you have to show that commitment.”
Thank you to Feedspot for featuring PartnerCentric’s blog as one of the top Affiliate Marketing blogs on the web.
“It was announced this week that PMA Industry Champion and Outsourced Program Management agency Schaaf-PartnerCentric was acquired by its CEO, Stephanie Harris. Brook and Forrest Schaaf have long been huge personal supporters of the PMA, and the company they started has helped us grow since our early days.
Personally, I have known Stephanie the 13+ years that she has been in the affiliate marketing industry, and it is exciting to see her take on the role of Owner at the newly-renamed ParterCentric. Although you can learn more about the acquisition in the press release, I spent a few minutes asking her some questions about our industry and the PMA specifically.” Read the full interview with Stephanie Harris here.
Thank you to PerformanceIN for publishing Stephanie Harris‘s article titled “Cultivating a Culture of Innovation in Affiliate Marketing.” This is a topic that really resonates with our team as we are always striving to find innovative solutions to help our clients succeed. As Stephanie expressed, “After 20 years as an industry, affiliate marketing is nearing – or in – maturation phase. To avoid stagnation and present unique solutions, continuous innovation is key.” Read the full article here and tell us what you think.