In The News

Read what others are saying about PartnerCentric.

Why affiliate marketing is still an important outreach tool for brands

Not only is Affiliate Marketing a high-ROI driving channel for brands, but it is also an important outreach tool. Check out the latest Enterprise Radio podcast, featuring Stephanie to learn about how our Control Suite empowers brands to gain clarity and control over investment decisions, brand integrity, site traffic and true attribution alignment.

Data and Technology Innovation Driving Transparency, Efficiency in Affiliate Marketing

It’s no surprise that 80% of enterprises in the US utilize Affiliate Marketing to increase market reach and drive revenue. Our own Stephanie Harris outlines three steps brands can take to mitigate ad fraud, stop bad traffic before it reaches their sites and use data-driven marketing to unlock the full potential of their affiliate programs and gain clarity over their investments.

Stephanie Harris on COVID-19 and Why Affiliate Marketing is Viable Right Now

“People, more than ever, needed a way to feel comfortable with what they were spending and what they were getting in return, because the pandemic didn’t stop businesses from needing to continue to earn in [the affiliate] channel, it only accelerated it. But it did make all businesses pause and say, ‘how am I going to achieve my goals now that everything’s been turned upside down?’ The interest levels in new and innovative solutions is higher than ever before, and our client base has been overwhelmingly positive and engaged with our new technology stack.” Thank you to PerformanceIn for interviewing Stephanie Harris about her thoughts on Affiliate Marketing viability now and in a post-Covid world.

The Growing Impact of Performance Partnerships

Thank you to DMNews for featuring PartnerCentric and our VP, Strategic Initiatives, Tom Rathbone, in their latest piece covering the growing impact of performance partnerships.

Three Ways the Industry Can Encourage Speaker Diversity at Conferences

Performance marketing veteran Stephanie Harris, owner and CEO of PartnerCentric, shares three ways the industry can join together to make 2019 the year that female executives can share their thought leadership on stage.

SalesTech Interview With Craig McGlynn, VP Of Revenue At PartnerCentric

“There is more growth required in terms of attribution, to meet the immense advancement of digital marketing. With the continued rise of digital marketing came a desire to understand and measure investment with performance tracking, but this has not yet been fully realized in the industry. It can still be challenging in certain scenarios to offer customers hard numbers and data relevant to their campaigns. Harnessing this level of accurate insight and control can and will be a game changer for the industry…” Thank you to Sales Tech Star for interviewing our very own VP of Revenue, Craig McGlynn. Check out the piece to read more about Craig’s thoughts on the future of the space and his role at PartnerCentric.

PartnerCentric Honored As Bronze Stevie® Award Winner in 2019 American Business Awards

PartnerCentric has been honored as a 2019 Bronze #StevieAward Winner in the Online Marketing Campaign of the Year category! This award was given for PartnerCentric’s innovative performance marketing campaign run on behalf of a leading retailer of specialty and import goods.

PartnerCentric Recognized as a Woman Business Enterprise by NWBOC on International Women’s Day 2019

We are officially a certified Woman Business Enterprise (WBE) and we are always open for business!

PartnerCentric Announces Lisette Howard and Craig McGlynn as VP of Client Success and VP of Revenue

PartnerCentric, a performance marketing agency delivering premium and tailored program management and optimization, recently announced the promotions of Lisette Howard and Craig McGlynn. As VP of Client Success, Howard will develop strategies internally and externally to ensure a successful customer journey for the company’s client base; as VP of Revenue, McGlynn will supervise all revenue attainment, including business development and exploring new services to expand the company’s offering.

PerformanceIn Top 50 Industry Players from 2018

Our fearless leader, Stephanie Harris, has been named one of PerformanceIN’s Top 50 Industry Players of 2018!

How to Establish Strong Partnerships with FinServ Companies

Financial institutions are facing more competition than ever before, especially in the online space. PartnerCentric’s finance-focused performance marketing expert, Veronica Brown, identifies six best practices for establishing strong, profitable partnerships in the U.S. finance sector.

Q4 Client Predictions: PartnerCentric

Tracie Gross, Associate Director of Partner Success at PartnerCentric, forecasts what trends she expects for Black Friday and Cyber Monday 2018, and more.

Partnerize Interview Series: 7 Questions with Stephanie Harris

In the first installment of Partnerize’s interview series, Stephanie Harris, Owner and CEO of PartnerCentric, shares her keen insights on the direction of the industry, how partnership is evolving, the role of data, and the future of partnership.

Rakuten Marketing Announces Winners of the 16th Annual Golden Link Awards at DealMaker New York 2018

Thank you, Rakuten, for naming PartnerCentric OPM Agency of the Year at the 16th annual GoldenLink Awards!

100% Remote! 13 Cool Companies to Apply to Today by Glassdoor

Thanks for featuring us, Glassdoor! We love #remotework

3 Critical Insights to Consider Before Choosing the Channel Partner to Represent Your Brand

Ronny Sage, Founder and CEO of ShoppingGives, shares why he has chosen PartnerCentric as ShoppingGives’s Exclusive Change Commerce Integration Partner for resale merchants.

PartnerCentric and ShoppingGives Launch Exclusive Integration Offering to Increase Retailer Impact

“Collaborating with ShoppingGives is just one way that we can fulfill our core purpose of building meaningful relationships beyond borders. This partnership uniquely enables us to create real connections between brands and customers and build customer loyalty through charitable giving.”

-Stephanie Harris, Owner & CEO, PartnerCentric

Do Remote Workplaces Really Increase Productivity and Innovation?

Thank you to Shama Hyder at Inc. for interviewing Stephanie about how PartnerCentric gets telecommuting right in Inc.! Check out the piece to learn more about how we operate as a remote organization to better serve our team and our clients and let us know what you think.

Performance Horizon Names PartnerCentric, Inc. Its Exclusive U.S. Platinum Agency Partner

We’re happy to announce that PartnerCentric has been named Performance Horizon’s exclusive US Platinum Agency Partner. As Stephanie said, “We very much look forward to growing our partnership with Performance Horizon in order to ensure that clients benefit from the forward-thinking management and innovative technology solutions that our experienced teams provide.”

Video of the Pinnacle Awards at Affiliate Summit West 2018

PartnerCentric is so excited to win an ASW Pinnacle award for 2018 Agency of the Year!

PartnerCentric Gives their Recommendation for a Successful for Q4

AWIN’s Q4 Agency Interview with PartnerCentric

The Benefits of a Holistic Learning Experience

“While all of our people have great business experience, we need them to remain on the cutting edge,” says Stephanie Harris, owner and CEO of PartnerCentric, a performance marketing agency. “If you want to retain an A player, you have to show that commitment.”

Top 100 Affiliate Marketing Blogs & Websites for Marketers

Thank you to Feedspot for featuring PartnerCentric’s blog as one of the top Affiliate Marketing blogs on the web.

Industry Champion PartnerCentric Acquired by CEO Stephanie Harris by PMA Member, Tricia Meyer

“It was announced this week that PMA Industry Champion and Outsourced Program Management agency Schaaf-PartnerCentric was acquired by its CEO, Stephanie Harris. Brook and Forrest Schaaf have long been huge personal supporters of the PMA, and the company they started has helped us grow since our early days.

Personally, I have known Stephanie the 13+ years that she has been in the affiliate marketing industry, and it is exciting to see her take on the role of Owner at the newly-renamed ParterCentric. Although you can learn more about the acquisition in the press release, I spent a few minutes asking her some questions about our industry and the PMA specifically.” Read the full interview with Stephanie Harris here.

Cultivating a Culture of Innovation in Affiliate Marketing

Thank you to PerformanceIN for publishing Stephanie Harris‘s article titled “Cultivating a Culture of Innovation in Affiliate Marketing.” This is a topic that really resonates with our team as we are always striving to find innovative solutions to help our clients succeed. As Stephanie expressed, “After 20 years as an industry, affiliate marketing is nearing – or in – maturation phase. To avoid stagnation and present unique solutions, continuous innovation is key.” Read the full article here and tell us what you think.