Affiliate Marketing Performance Q4 Trends

PartnerCentric clients saw an increase of 22% YoY growth in performance in 2022’s 4th quarter.

Based on our current client performance trends, we are predicting 2023 to exceed 28% growth YoY.

Along with our historical 4th quarter performance we also analyzed how our publishers are performing YTD in 2023.

Although we have seen growth across the board with multiple publisher types, a recent stand out last year was our BuyNowPayLater publishers with 95% YoY growth.

Loyalty/Cashback publishers have generated the most revenue YTD but are down -9% YoY. The main contributors to the decrease are Honey ( -20% YoY) and Rakuten ( -14% YoY). Other Loyalty partners such as Bing Rebates and Cartera are up YoY by 87%. Based on historical Q4 data that show loyalty/cashback partners are customarily a large revenue driver and increase YoY in Q4, we foresee them to be a main revenue driver this coming Q4 2023.

The Buy Now Pay Later short term finance option which allows consumers to make purchases and pay for them at a future date continues to grow in popularity post-pandemic. According to Investopedia, The Buy Now Pay Later market could surge to nearly $3.7 trillion by 2023 as more consumers take advantage of the alternative finance option. We see this upward industry trend in the affiliate marketing channel as well.

Our BuyNowPayLater publishers are currently performing the highest with our Clothing & Apparel clients at 65% of the overall revenue.

Home & Garden are seeing consistent growth as well. They currently hold 18% of the revenue generated from BuyNowPayLater partners. We anticipate this to increase and exceed 28% by year end.

The Buy Now Pay Later publisher group also has the hightest Incrementality Score on PartnerCentric’s Incrementality Index. Check out the power rankings report here.

At PartnerCentric our account management teams are hitting the ground running to prepare for Q4 2023. Along with securing the best placements for well known cyber days, we are creating custom strategies to ensure our clients have every advantage and find the highest success this Q4 2023.

“The PartnerCentric team has been instrumental in our growth and success in the affiliate channel. Their team is able to adhere to all of the strict guidelines around partnerships and always identify and, more importantly, qualify the right opportunities so we can guarantee we’ll be successful.”

Katie, Hims

“We had very stringent performance metrics for our growth programs, and we had a limited set of ideas we were committed to in order to reach those goals. PartnerCentric’s respect for those KPIs even as they proposed new partnerships and opportunities helped us test more courageously. In the end, these innovative solutions raised the bar and delivered the growth we needed.”

Katie, Hims