Displate’s Affiliate Marketing Breakthrough: 80 Publishers Onboarded & 630% Revenue Growth in Q4

With Q4 being a critical period for Displate’s success, achieving aggressive KPIs in a short timeframe was paramount. The team needed a structured, results-driven approach that would deliver rapid impact while maintaining long-term scalability.

PartnerCentric developed a two-pronged strategy designed to address these urgent needs, leveraging its longstanding expertise, proprietary technology, and strategic recruitment framework.

1) Validate Partner Selection

Selecting the right affiliates was the cornerstone of the program’s success. Rather than relying on assumptions, PartnerCentric used data from its FUSE™ tech stack to validate partner recommendations, ensuring that each partner had a high probability of delivering incremental growth and new customer acquisition.

With limited time during the peak sales season, PartnerCentric deployed its FUSE™ technology suite to vet the affiliate marketplace efficiently, identifying and onboarding only the highest-performing partners. Strategic partnerships with key loyalty and Buy Now, Pay Later (BNPL) partners were secured, leading to immediate, measurable results.

2) Optimize Commission Structures to Protect ROI

To keep Displate’s affiliate program attractive to partners while ensuring a profitable return, PartnerCentric implemented a balanced commission strategy that prioritized both competitiveness and scalability.

By setting a base CPA rate of 5% and leveraging real-time reporting for continuous optimization, PartnerCentric was able to dynamically adjust rates as needed. This approach maximized returns while maintaining a sustainable cost structure, ensuring the program’s profitability and long-term viability.

PartnerCentric’s tech-driven and structured approach played a crucial role in hitting Displate’s aggressive goals. To ensure seamless execution, the team managed the program with a unique three-person pod structure:

• Data and Insights Specialist – Conducted ongoing analysis and program auditing using PartnerCentric’s proprietary technology
• Partnerships Specialist – Identified and recruited high-performing affiliates using tools like FUSE™ Connect
• Account Manager – Focused on strategic planning, relationship-building, and performance monitoring

PartnerCentric followed a disciplined recruitment framework to stay on track. Weekly recruitment goals ensured steady progress. Also, the final week of each month served as a buffer for finalizing partnerships and launching content campaigns. This systematic approach enabled the program to scale efficiently while ensuring quality and performance.

Through this performance-driven strategy, a well-executed recruitment framework, and precise data tracking, Displate and PartnerCentric successfully built a high-performing U.S. affiliate program. This collaboration not only delivered impressive short-term results but also established a scalable foundation for ongoing affiliate marketing success.

Ultimately, Displate’s Q4 affiliate program exceeded expectations, delivering outstanding performance within just three months:

• 80 new publishers onboarded, with 64 actively generating traffic
• 17.5:1 return-on-ad-spend (ROAS)—far surpassing the initial 2:1 goal
• 630% revenue growth, exceeding the original target by more than six times
• Average conversion rate of 10.7%, with peak dates reaching up to 22.5% and never dropping below 3.8%
• Top-performing partners delivered exceptional conversion rates, including  key loyalty (37.7%) and Cashback (37.3%) publishers.