Prime Day 2023: PartnerCentric Edition


Amazon noted that July 11, 2023, the first day of Prime Day 2023, was the single largest sales day in Amazon company history.

We analyzed trend data to determine how we will capitalize on cyber shopping day to maximize sales and gain market share for our clients.

Our Registry and Buy Now Pay Later partners experienced significant YoY growth on Prime Day 2023 vs 2022.

Prime Day 2022 was a successful event with a 12% increase in sales for our clients. 2023 was bigger and better:

We booked strategic placements as well as used competitive deals, exclusive discounts, and limited-time offers to meet and exceed our Prime Day goals.

PartnerCentric Client Performance - Prime Day YoY

Our Registry and Buy Now Pay Later partners experienced significant YoY growth on Prime Day 2023 vs 2022:

Our client verticals with the highest Prime Day YoY

180%: Travel

146%: Recreation and Leisure

112%: Careers

Our clients that offered Prime Day promotional discounts experienced a 118% higher increase in revenue over clients that did not. These promotions included flash sales of 50% off, $1000 off high end items, and exclusive codes for 30% to 40% off.

90% of the revenue produced for our travel clients came from our content partners. We worked directly with those partners to strategize the right placement and promotion to create a sense of urgency and excitement!

Top Content Publishers in Travel:

TopRated10: 20%

Ocean Cruise: 15%

Aanicca Ventures: 8%

Upgraded Points: 7%

A very popular boating and fishing retail client participated in Rakuten’s Big Stack Event. The loyalty partner saw an increase in revenue of 1231% over last year’s Prime Day. Their new client acquisition also increased from 28% to 41% during the Prime Day period.

With our clients experiencing overall revenue growth of 22%, we count Prime Day 2023 as a success! Our account management team went off the beaten path to create fresh, strategic initiatives to ensure all client verticals and publisher types were seen and heard. We look forward to making next year bigger and better.

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