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Article
Affiliate and influencer marketing in the AI era: Why resonance matters more than reach
In her piece for Emarketer, Stephanie Harris explains why resonance matters more than reach in an AI era.
Press Release
Yehuda Neuman Joins PartnerCentric to Lead Its Growing Influencer Marketing and Social Media Division
PartnerCentric, the leading independent performance and affiliate marketing agency, today announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing.
Travel Now, Pay Later? What to Know Before You Splurge
More than half of all Americans now use B.N.P.L., with users skewing toward millennial and Gen Z shoppers, according to a survey by the strategic marketing firm PartnerCentric.com. Read more here
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