Better performance starts here.

Who We Are
PartnerCentric is a leader in affiliate and partner marketing, leveraging innovative technology
and personalized strategies to help brands grow revenue and drive unparalleled value. As a
people-first company, we prioritize diversity in thought, experience, and background to foster an
inclusive, collaborative culture. Our vision is to set the gold standard in partner marketing
through proprietary technology and world-class client support.

As we expand our service offerings, PartnerCentric is focused on developing an innovative and
industry-leading Influencer/Creator Marketing service line. This new initiative aligns with our
commitment to delivering transformative value and measurable results for our clients.
We support remote work styles for anyone legally eligible to work in the U.S.

A Week in the Life
As the Head of Influencer/Creator Marketing, you will be responsible for building and scaling
PartnerCentric’s Influencer/Creator Marketing service line, collaborating with industry leaders,
and developing strategies that position PartnerCentric as a leader in this space. Your week
might include:

• Monday: Drafting a market positioning strategy for the Influencer/Creator Marketing
  service line, including value proposition, messaging, and competitive analysis.
• Tuesday: Meeting with an influencer technology platform partner to discuss integration
  opportunities and joint go-to-market strategies. Participating in a sales call with a
  prospect where influencer marketing is a defined opportunity.
• Wednesday: Creating a co-marketing proposal with a current influencer marketing
  client, highlighting mutual wins and industry case studies. Reaching out to industry
  luminaries to explore speaking opportunities and partnerships.
• Thursday: Developing a new pipeline of influencer marketing opportunities, analyzing
  trends, and strategizing targeted outreach for potential clients. Engaging with existing
  clients to nurture relationships and gather feedback on service offerings.
• Friday: Evangelizing PartnerCentric’s Influencer/Creator Marketing value proposition at
  an industry webinar or conference. Wrapping up the week by reviewing key metrics,
  celebrating wins, and identifying areas for improvement.

Responsibilities

Service Line Leadership

• P&L Ownership: Oversee the financial performance of the Influencer/Creator Marketing
  service line, ensuring profitability and sustainable growth.
• Revenue Growth: Drive and manage a six-figure contribution in net new revenue to the
  business through the development and execution of the influencer/creator marketing
  service line.
• Sales Pipeline Development: Build and manage a robust sales pipeline of
  influencer/creator marketing opportunities, focusing on attracting new clients and
  expanding relationships with existing ones.
• Strategic Accountability: Align financial, operational, and sales objectives to support
  the overall growth and success of the business.

Strategy Development

• Define the market positioning of PartnerCentric’s Influencer/Creator Marketing service,
  including messaging, differentiation, and competitive strategy.
• Build and execute strategies to attract non-traditional clients for PartnerCentric,
  expanding the company’s reach into new markets and focusing on opportunities outside
  its traditional core business.
• Develop and execute a comprehensive influencer/creator marketing strategy that aligns
  with overall business objectives.
• Identify emerging trends and opportunities in the influencer and creator space to keep
  the brand ahead of competitors.
• Act as a forward-thinking leader, setting the strategic direction for the service line and
  ensuring its alignment with market opportunities and client needs.
  Partnership Management.
• Build and nurture relationships with influencer technology platforms, social media
  platforms, and industry thought leaders.
• Negotiate contracts and manage campaign deliverables, timelines, and budgets.
  Campaign Execution
• Develop and execute strategies to build a robust pipeline of influencer marketing
  opportunities, leveraging existing relationships and personal networks. Preference will
  be given to candidates who bring a book of business.
• Design and oversee creative, impactful, and measurable influencer/creator campaigns
  across multiple platforms (e.g., Instagram, TikTok, YouTube, etc.).
• Collaborate closely with internal teams, including Sales, Product, and Analytics, to
  ensure seamless integration of influencer marketing strategies with broader company
  goals.

Team Leadership

• Manage and grow a high-performing team of influencer marketing specialists
• Lead internal training programs to upskill the influencer team on emerging
  influencer/creator marketing trends and best practices.
• Guide the evaluation and adoption of new technologies to streamline influencer
  identification, campaign management, and reporting.
• Promote a culture of innovation, collaboration, and excellence within the team and
  across the organization.

Analytics and Reporting

• Develop KPIs and metrics to measure the effectiveness of influencer marketing
  initiatives.
• Regularly analyze campaign performance, providing actionable insights to stakeholders.

Role Requirements

• Proven experience in influencer marketing, creator marketing, or a related field, with a
  strong understanding of industry trends and best practices.
• Demonstrated ability to define and execute market positioning and service line
  strategies.
• Knowledge of FTC guidelines and industry regulations around sponsored content.
• Immediate credibility with clients, with the ability to be seen as a thought leader on
  influencer marketing and provide expert insights to drive client success.
• Exceptional communication and presentation skills, with experience in industry advocacy
  and public speaking.
• Experience managing client relationships, with a proven ability to nurture accounts and
  identify opportunities for collaboration and growth.
• Entrepreneurial mindset with a track record of developing and scaling new business
  opportunities.
• Bachelor’s degree in Marketing, Communications, or a related field required; advanced
  degree or equivalent experience preferred.

Key Performance Indicators (KPIs)

• Incremental revenue growth driven by the Influencer/Creator Marketing service line,
  meeting or exceeding quarterly and annual financial targets.
• Growth in client acquisition, including a specific focus on building a pipeline of non-
  traditional clients outside PartnerCentric’s core business.
• Employee satisfaction and retention within the influencer marketing team
• Engagement metrics with influencer platform partners and industry thought leaders.
• Client satisfaction and retention metrics for influencer marketing services.
• Participation in and impact of co-creation and co-marketing initiatives.

Benefits & Perks

• Competitive salary and bonus structure.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with employer matching.
• Remote work arrangements
• Generous Flex Day policy and observed company holidays.
• Opportunities for professional growth through training and leadership development
  programs.