KEY TAKEAWAYS
18% of our clients at PartnerCentric initially launched their affiliate program in-house.
In a recent case, a brand averaged a 494% YoY growth in revenue by the end of their first month of management with PartnerCentric.
Within the first 6 months of PartnerCentric management, this increase in revenue grew an average of 353% YoY.
To get the most out of an affiliate program, we’ve found that brands who run their affiliate marketing programs with an in-house team return to expert agency support for deeper analysis, better attribution, and complex service benefits. In fact, 18% of our clients at PartnerCentric initially launched their affiliate program in-house. They soon discovered that their need for more efficient budgeting, lack of expertise, and the significant time requirements to generate and sustain a high performing affiliate program could not be realized with many in-house staffing configurations.
We understand the need to balance cost and revenue in order to achieve the ROI they expect from the affiliate channel. At PartnerCentric, we develop customized strategies to exceed expected results. Our seasoned teams recruit and cultivate long-term partnerships that regularly introduce new opportunities to brands they could not generate on their own. Our account management teams work closely with PartnerCentric leadership to produce innovative solutions and cross-industry insights that yield unexpected affiliate marketing opportunities. On average our clients who relied on in-house programs were averaging 30% YoY growth in revenue. In a recent case, a brand averaged a 494% YoY growth in revenue by the end of their first month of management with PartnerCentric. Within the first 6 months, this increase in revenue grew an average of 353% YoY.
Productive Publishers
Our clients with a previously existing in-house program had a monthly average of 38 producing partners in their programs. In the first 4 months of PartnerCentric management we increased that overall average by 73% to 66 producing partners per program every month! A niche client specializing in electronic toys was managing their program in-house. They had been able to recruit a few partners but were struggling to make connections and grow the program with quality revenue-producing partners. Before PartnerCentric their program was averaging 13 producing partners a month. Within the first 3 months of our management we over doubled their revenue producing publishers with an average of 29!
Publishers Diversity at PartnerCentric
A pain point that our clients with In-house programs often experience is the lack of expertise and connections to find the right opportunities and partners to fit their brand and strategy. Before PartnerCentric, 98% of the revenue for in-house programs was generated from loyalty, content and coupons. In the first 3 months of our account management those same clients have seen not only an increase in productive publishers overall but also the beginnings of more a balanced and diversified program Including BuyNowPayLater, Retargeting and Conversion Tools partners. A clothing and apparel client specializing in high end loungewear came to us looking to build and diversify their program. They had found some success with social ads in the past but were struggling to find the right content creators for their brand as well as making connections with the top cashback and loyalty partners. In the first 6 months of management under PartnerCentric we increased revenue from content partners by 69%. And added an additional 26% of revenue from loyalty/cashback and coupon partners.
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To learn more about how PartnerCentric can strategically grow your business, get in touch.