Affiliate Marketing Roundup for Week of July 22
Look How Far We’ve Come
The pandemic changed us all in various ways. Industry-wise, retailers are well-served to look at shifts in consumers' buying habits—and expectations. Total Retail points out three key changes and how brands can use them to optimize customers’ ecommerce experiences. Briefly, they include: demand for ecomm convenience, increased security consciousness, and growing frustration with false declines during checkout.
Ripe for Disruption
“The most disruptive generation.” That’s what some experts are calling Generation Z; the cohort that will soon become the most influential consumer segment. By 2031, Zoomers are predicted to surpass Millennials’ income and grow to over $2 trillion in global earnings. So, it’s crucial for brands to understand how this generation “relates” to their voice, values, and offerings. Social Media Today provides great insight with this easy-to-absorb infographic.
Why Is Affiliate Overlooked?
Two of the biggest benefits of the affiliate channel are: high-ROI driving and low-risk. Yet, brands continue to overlook affiliate marketing for channels like paid search—despite affiliate’s proven performance. PerformanceIN contributor Matthew Higgins begs the question: “How can we secure more client investment alongside the other channels, and more importantly, how can we be better?” Maybe it’s not that we need to be “better,” but rather we need to find more effective ways to communicate affiliate marketing’s value.
Operation Outsource
We chose this Fast Company article because its points about outsourcing your social media marketing align with benefits of outsourcing your affiliate marketing efforts. Just like managing a social media marketing program, managing your affiliate marketing program can be time-consuming and expensive. This is especially true if your internal team either lacks the bandwidth to do so or the expertise (or both).
Just for Fun: 20 Most Unique Beaches in the World
Well now that I've seen a pink sand beach and an underground beach crater, the usual haunts just aren't going to cut it. If you're interested in walking past sea glass and white shells instead of the errant Miller Lite can and cheetos bag, this article definitely features one of your next dream vacation destinations!
Quote of the Week
"Success is going from failure to failure without loss of enthusiasm."
Winston Churchill
