Erica Parra started at PartnerCentric in 2017 and recently moved to her new role as Marketing Analyst in February 2019. She earned an MBA in Electronic Commerce from East Carolina University and has an Advanced Project Management Certificate from Stanford University. She joins PartnerCentric with 15 years of program management and strategic planning experience. Erica excels at building relationships and process re-engineering.
Erica helps analyze and support client’s KPIs. She works on sales expansion using recruitment for new partners and optimization campaigns for current partners. Her duties also include partner communication, data analysis and client reporting.
Erica lives in Singapore, with her husband and three children and spends much of her free time traveling southeast Asia and volunteering. Her knowledge of Asia is used to better understand international opportunities for clients.