PartnerCentric Names Lisette Howard VP of Client Success and Craig McGlynn VP of Revenue
Howard to drive customer success and McGlynn to spearhead business development
New York – February 20, 2019 – PartnerCentric, a leading performance marketing agency delivering premium and tailored program management and optimization, today announced the promotions of Lisette Howard and Craig McGlynn. As VP of Client Success, Howard will develop strategies internally and externally to ensure a successful customer journey for the company’s client base; as VP of Revenue, McGlynn will supervise all revenue attainment, including business development and exploring new services to expand the company’s offering.
“Elevating Lisette and Craig are a testament to PartnerCentric’s dedication to customers through strategic relationship management and a consultative approach to business development,” said Stephanie Harris, PartnerCentric Owner and CEO. “Both come into their roles with extensive industry experience and a focus on understanding customer needs. Customer success means more than retention and business development means more than sales. We develop deep relationships with customers and prioritize partnership when it comes to customer success and performance marketing programs.”
Previously, McGlynn served as VP of Advertisers at VigLink and before that, head of the content and blog segment of the Amazon Associates program, a premiere sub-affiliate network. With a diverse background in the affiliate marketing space, with publisher, advertiser and agency experience, McGlynn is able to offer a holistic view to brands for successfully navigating the affiliate ecosystem.
“My goal is to build upon the amazing reputation that PartnerCentric has in our industry by creating mechanisms to expose more companies to the power of a partnership-driven performance marketing,” said McGlynn. “I aim to create continuous ROI-positive revenue streams for customers, while simultaneously developing new ways to further add value to our current roster of clients. I am excited to serve as the tip of the spear for company growth.”
With more than ten years of affiliate marketing experience, Howard previously worked for CJ Affiliate by Conversant and prior to that, Break Media and Tapjoy. Previously Director of Client Services, Howard takes a strategic approach to customer success, ensuring positive customer experiences throughout her career by acting as the voice of the customer internally and fostering continuous collaboration.
“One of our key capabilities as a company is to have the right connections,” said Howard. “My role dovetails perfectly with this concept as one of my main priorities is to create stronger relationships with our clients and ensure they have the right cheerleaders internally. With a client-centric focus, we are ready to help customers face new challenges by understanding clients’ needs and delivering premium services so that going elsewhere isn’t a consideration.”