Leveraging Cutting Edge Attribution Solutions to Increase Sales Above Industry Benchmarks for National Home Retailer During Key Shopping Holidays
One of the primary thrusts for this national home decor retailer during key shopping holidays was to increase both in-store traffic and online conversions. PartnerCentric optimized with key publishers, including Ibotta and Button to achieve these goals for this retailer. Over the last year, Ibotta worked with Button to build out the online portion of their mobile app, which is popular with consumers. PartnerCentric uses proprietary systems and technology to track In-store transactions for this retailer, together with Ibotta. Simultaneously, online transactions happening through the Ibotta app are tracked via Button and reported within the network. On top of this, the retailer also wanted to increase their brand awareness and exposure through unique newsletter promotions.
To help this retailer reach its goals, PartnerCentric employed a variety of strategic tactics. First, PartnerCentric secured a homepage tile on the Ibotta app, where a customer would click on a banner displaying the option of shopping online or in-store. Upon selecting in-store, the customer could watch a 15-second branded video in order to “earn” their cashback following an in-store purchase. Second, PartnerCentric also had the retailer offer higher cashback rates from Nov 19 – Nov 22 to capture early-bird shoppers and provide them with 11% back on online purchases and 8% back on in-store purchases. Lastly, PartnerCentric took advantage of the retailer’s promotion with Universal and Jessie J to get the word out and get people into the stores. To do this, PartnerCentric secured a dedicated newsletter with Ibotta with the main goal of having both a strong open and click-through rate on the newsletter to result in an increase of in-store trips and revenue.
During Cyber Week (Nov 18 – Nov 25) Button drove 653 sales to this retailer, resulting in $80K in incremental revenue. Additionally, when looking at the average weekly revenue from Button for the fiscal year 2018 (March – 1st week of Nov), we saw a 300% jump in November (Oct 28 – Nov 24). From the Jessie J and Universal newsletter campaign Ibotta saw a 2.9% click-through rate and an immediate 1.8x lift in in-store sales week over week for Nov 21 to Nov 22. By combining these publishers, technologies, and campaigns together, PartnerCentric has been able to provide real incremental revenue. Better yet, this lays the foundation for even more growth by scaling up these campaigns!