PartnerCentric’s Block & Filter Tool Blocks and Redirects Fraudulent Traffic For Reporting and ROI Brands Can Trust

It redirects all fraudulent traffic before it even reaches a brand’s site, while traffic that is considered “questionable” is flagged for further analysis from our account team.

When Block & Filter is running as part of our program, brands finally have the transparency and clarity to understand how their affiliate programs are really performing.

By removing fraudulent conversions, drastically reducing the time spent validating sales and completing reversals, client analytics are cleaner and more accurate, which allows our team to uncover new strategies and publisher partnership opportunities that will convert. Additionally, we use Block & Filter metrics to remove low-traffic publishers from client programs.

In the graph below, you’ll see how Block & Filter has decreased fraudulent traffic to brands’ programs YoY so they are only left with productive publishers and reporting they can trust.

Between 2021 and 2022 we saw significant decreases in rejected clicks among the following verticals. This means their programs saw higher performance due to cleaner traffic and the right publisher opportunities.