Affiliate Marketing Roundup for Week of September 2nd
Holiday Marketing, PR, and Affiliate
Media has changed so much over the past couple of decades. When was the last time you even bought a print publication? Of course, for media outlets, digital presented a revenue problem. So, they found ways to overcome the challenge. One such solution? Affiliate marketing. This article specifically looks at opportunities for brands in their upcoming holiday campaigns. Great read! (P.S. PartnerCentric has a terrific blog about PR + affiliate, which explains exactly how these relationships work).
Who’s Your Shopper?
In a consumer environment where “personalization” is all the rage, it’s dangerous to lump shoppers into too broad of categories. Yet, there are distinct features that set some consumers apart from others. Total Retail contributor Hunter Thurman says that, “in the effort to bust through this ‘shopper’ oversimplification, it breaks out like this… There are basically two shopper mindsets: mission shoppers and ambient shoppers.” Read on to see what he means by each.
Stop, Drop, and Roll the Video
Do you use video in your digital marketing mix? Consumers want it! Research reveals that 54% of consumers want to see more video content from the brands they love. Here’s the issue: Brands don't particularly like creating videos. Who can blame them? The perception is that video is an expensive asset. Well, maybe not so much. Here are some tips in this Forbes piece to use more effective video in the form of TikTok vids and Instagram Reels.
Today’s Era of Video Consumption
We know from the above article that consumers want more video, but why exactly? Hubspot has some answers. For example, a lot of consumers prefer video in the research phase of their buying journey. Another reason is that, “Escapism is the name of the game.” Mindless entertainment can still be informative! Yet another motivation involves consumer passions. As this article states, “Odds are your product relates to someone's interests, hobbies, passions, or career.”
Just for Fun:The Surprising History of Pumpkin Spice
Before you make a mad dash for your nearest cafe to get the first PSL of the season, how about a history lesson? You'll laugh, you'll cry...you'll wonder how many pumpkin pies were ruined during the creation of this utter cultural phenomenon.