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July 8, 2022

Affiliate Marketing Roundup for Week of July 8

PartnerCentric
Affiliate Marketing Roundup for Week of July 8

Keeping Humans in the eComm Loop 

“Our relationship with COVID-19 feels like the most toxic relationship you could imagine.” Those are the sentiments of Total Retail contributor Zach Holmquist, and in many ways, he’s not wrong. Many consumers are still craving human connection, and that extends to the brands from which they buy. It’s a persisting trend to keep humans in the ecommerce “loop”—one that the smartest brands will pay attention to, despite advancements in ecomm technology.

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Pinterest Is Making an eComm Play 

There’s a new CEO at Pinterest, and he’s making waves. Hopeful (and planning) to get a piece of the ecommerce pie, this Forbes article poses the question given Bill Ready’s intentions: Should Shopify and Amazon be worried? Mmmm… probably not in the immediate future, but it’s an interesting play that aligns with affiliate marketing. The one sticky part is monetization that makes partnerships “worth it.”

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Evolution of the Workday Consumer

There used to be a clear difference between “work life” activities and “personal life” ones. Lines began to blur when more companies leaned into remote work—even before the pandemic when many folks found themselves in a new WFH environment. What does this have to do with marketing? Well, consumers are more “available” to receive marketing messages during previously off-peak hours. Here’s the word of caution from Harvard Business Review: “Although the blending of work and personal lives has changed the consumer journey, many brands risk being caught on autopilot with their digital marketing.” If you know anything about us, we are always cautioning against autopilot!

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Social Media Starters

This Red Website Design infographic is your own personal brainstorming central. For example, the “30 Days of Content” calendar provides social media starters you can use if you’re short on inspiration (e.g. “show behind the scenes” and “share your favorite business tool”). Some of this is a bit simple, but it’s never a bad idea to go back to your marketing roots. 

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Just for Fun: Draw a Stickman

Need a moment and there's no Twix in sight?! I've got you covered! As the descriptive URL states, you...well, draw a stick man and then that stick man goes on adventures that require your drawing support. Fun? Yes. A quick way to see just how horrible I am at drawing things? Also yes! 

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Today's Quote

"One man can be a crucial ingredient on a team, but one man cannot make a team." — Kareem Abdul-Jabbar