Affiliate Marketing Roundup for Week of September 23
Inflation, What?
There’s been a lot of talk about inflation and the (yet-to-come) recession. How is this impacting the marketing arm of brands? Many companies are shrinking their marketing budgets in preparation for the worst… But, is that really the best strategy? Total Retail contributor Alexandra Forsch offers a better solution; one that revolves around affiliate marketing and its potential for maximizing marketing budgets and driving sustainable growth.
The Path to Smarter Spending
Now that we’ve swayed your mind towards budgets… This Forbes article addresses the challenges mid-market businesses face when it comes to PR and marketing. While not every company has a “microscopic” budget as the article’s title notes, this advice hits the mark about smart investing—including a nod to affiliate marketing’s ROI potential. (P.S. If you missed our blog post on PR + Affiliate, you can find it here.)
ROI-Friendly Marketing Strategies
Entering uncharted territory in the digital marketing landscape can be precarious. How can you ensure your efforts will be rewarded? Well, the Forbes expert panel has some ideas. Guess what comes in at number one? Incorporating affiliate marketing. As panel member Bill Mulholland states, “With an affiliate business model, you can position yourself for no risk.” Thanks for the words of wisdom, Bill!
Prepare for the Unexpected
Sometimes an article title is so clever, it cannot be ignored. So… What does “dorm room decor” really have to do with marketing ROI? CMS Wire contributor Ahava Leibtag provides a compelling analogy about her daughter’s recent trip to college. “Spending your marketing dollars in the post-pandemic world of 2022 probably feels just like that—unexpected costs popping up faster than a college shopper at Target. How can a marketer get the most return on investment?”
Just for Fun: Halloween Spooky Ambience - Haunted Houses Village | Rainy Halloween
What's scarier? Endless 2023 budget meetings or a creepy and rainy street on a dark, cold night? Trick question. The answer is obviously both and this spooooky ambience video will help you multitask like a boss.
QUOTE OF THE WEEK
“It’s worth remembering that it is often the small steps, not the giant leaps, that bring about the most lasting change.”
― Queen Elizabeth II
