Affiliate Marketing Roundup for Week of October 7
Are You Customer Obsessed?
The ecommerce landscape is pretty competitive right now, for a number of reasons. In times like these, brands often focus on ways to keep ahead of the competition—keeping apprised of what they are “up to.” But, what if the path to winning is actually through your customers? Total Retail contributor Ben Downey explores customer obsession, which he describes as a “mindset that requires diligent and relentless focus on the needs and desires of your customer.” Interesting take as we navigate inflation and all that comes with it.
A Galaxy Quest of Marketing Options
“Intelligence is the ability to adapt to change.” – Steven Hawking. That’s the first sentiment from this PerformanceIN opinion piece on how brands can adapt to change within turbulent times and embrace publisher diversity in the affiliate channel. The author describes the affiliate industry as offering a “galaxy of marketing options” that can meet brands’ most desired KPIs. But, in order to be successful, a proactive and experiential approach is required.
The Danger of an SEO Guessing Game
As the internet has evolved, so has SEO. It’s no longer thought of as a “best practice” but actually takes its rightful place among other valued marketing tactics (as part of a greater marketing strategy). Which means marketers cannot approach SEO and keywords as a guessing game. Forbes Senior Contributor John Hall offers some tips for optimizing both keyword and search intent research.
Hold On Loosely
By now, most marketing leaders should be able to list “agility” as a special skill on their resumes. From the pandemic to today’s economic state, there’s no option to stand still with feet firmly planted. Part of the ability to pivot involves breaking down marketing silos—more specifically channel silos—especially when it comes to budgeting. Think With Google contributor Marie Gulin-Merle says success lies in these three steps: create strong plans but hold them loosely, invest in specialization without losing collaboration, and build experimentation into business as usual. Read on to get a more in-depth exploration of what she means.
Just for Fun: 100 Easy + Budget-Friendly DIY Halloween Costumes
We are about three weeks away from Halloween, which means either you and your family already have costumes picked out and ready OR you're like me and haven't even thought about what you will dress up as and your toddler is game for whatever as long as he's Spiderman. HGTV is here to save the day with over 100 easy DIY costume ideas.
QUOTE OF THE WEEK
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”
― Seth Godin
