Latest PartnerCentric News

Santa Barbara, CA (March 6, 2008) - Linda Woods Responds to the Pepperjam vs. Commission Junction controversy

If you haven't already read about Commission Junctions' actions with regard to the new Pepperjam network, follow this link: PepperJam Blog

Frankly, I’m outraged. As a competitor of Pepperjam and also an admirer of what they have accomplished, I am just totally outraged that CJ would be the least be worried about a brand new network and take such drastic, bullying action!

Who’s next? Me-PartnerCentric? Forge? AvantLink? AMWSO? They don’t like something we do, and they tell our clients they can’t work with us?!?!! How many OPMs in the space, including Pepperjam have generated millions in revenues for CJ by proactively running excellent affiliate programs, increasing sales and thereby increasing CJ’s transaction fee revenue?!?!?

Yes, PJN is competitive network, BUT folks CJ is a 10 year old global company earning millions a year and owned by a giant conglomerate worth billions, and they are SO worried about Pepperjam they do such a underhanded, aggressive and boneheaded move?

The fact is I'm sure that many if not most of PJ's clients WILL choose PJN just because who likes to be bullied by a vendor. Especially if it is not contractually binding! As far as I know CJ still is a non-exclusive network which has been one of the most attractve features for merchants for their entire history!

So, when 30+ of CJ’s clients leave to join the PJN, they just overnight lost all that revenue and helped PJN become successful faster! Not to mention, the top affiliates of any of those top brands will follow the brand, and that means doing business with PJN! This means they will generate lots of transaction fees for who? PJN not CJ!

The boneheaded of this move is SO wrong on so many levels, that whoever orchestrated this fiasco at CJ ought to be fired.

Now I might be worried about how they feel about me making this post, and perhaps try to hurt me in some way, but I have already made my feelings known in no uncertain terms to CJ executives, and I currently still have a good working relationship with them and a preferred agency status.

I can only hope that someone there will see the light, and make whatever amends can be made, though I fear it may be too late to repair the good will damage done between PJ and CJ, and the fallout of disappointment and mistrust from the rest of the affiliate community.

Good luck Kris, Michael, Brock and the whole PJ team. You guys are the “David” and everyone loves an underdog.

Santa Barbara, CA (March 4, 2008) - Affiliate Marketing Insider features marketing masters in March

Affiliate Marketing Insider, a weekly online radio show focused on the affiliate marketing industry, offers a lineup of marketing masters for the month of March. Host Linda Woods will be interviewed three well-known industry leaders this month on her show, which debuted in January and is broadcast at noon Pacific (3 p.m. Eastern) each Thursday on WebmasterRadio.fm.

The show's lineup for the month includes:

Jim Kukral on March 6
Kukral, the prominent blogger and internet marketing consultant, served as emcee at the most recent Affiliate Summit event in Las Vegas. Linda and Jim will discuss blogging, social networks, monetizing video with ads, the future of video online, Summit impressions and emerging industry trends in 2008 and beyond.

Lisa Riolo on March 13
Riolo owns Hammock Ventures and is a well-known industry leader. A former CJ exec, this thought shaper will join Linda to discuss the formation of a new industry association, the damage done to affiliate marketing by unethical marketers, and brand vs content - who's the winner?

Jonathan Stefansky on March 20
If you missed Affiliate Summit West 2008, you missed the buzz surrounding Qoof.com and its revolutionary new widget, which combines video ads with affiliate tracking codes. Join Linda for a chat with Stefansky, the Executive Vice President of Sales and Marketing for Qoof.com. They will discuss the widget, its uses, applications, what can be done with it and more.

For more information about Affiliate Marketing Insider, visit PartnerCentric.com or WebmasterRadio.fm.

Santa Barbara, CA (Feb. 29, 2008) - Chatting with friends at Affiliate Summit West

Tune in now to listen to coverage from the floor of Affiliate Summit West 2008. PartnerCentric President Linda Woods recorded a live episode of her WebmasterRadio show, Affiliate Marketing Insider, from the show.

Linda took a roving microphone into the Meet Market and interviewed lots of affiliate marketers. Tune in to listen to her conversations with the following people in our industry:

Tune in to Affiliate Marketing Insider online at www.webmasterradio.fm. More information about the show, including a schedule of upcoming episodes, is available on the PartnerCentric website at http://www.partnercentric.com/Affiliate_Marketing_Insider.php.

Santa Barbara, CA (Feb. 26, 2008) - Affiliate Summit brings new tools, fresh perspectives

PartnerCentric has been attending Affiliate Summit for years now, and we're always amazed by how the conference seems to grow (in terms of attendees, vendors and relevance) with each passing event. Summit West in Vegas, which concludes today, is no exception.

Our company was well-represented by the six people we sent to the show. What we've learned about Affiliate Summit is that the focus isn't on making that big deal or even recruiting tons of affiliates. The focus is on coming together as an industry, learning about the latest challenges and opportunities that face us all and taking inspiration from one another.

We certainly enjoy promoting our affiliate programs to the affiliates who attend the show, as always. There's always a great response when affiliates hear what our merchants and their affiliate programs have to offer.

The sessions and speeches are equally worthwhile. Monday's keynote speech by Mahalo.com founder Jason Calacanis certainly stirred the audience with his advice for affiliates. "Create loving, long-term relationships with users based on high-quality content and services. Give up a life of crime and instead of holding up 100k checks hold up checks with two or three more zeroes. Realize that you guys are smarter than half the folks working at large internet companies.

Company President Linda Woods spent some time interviewing folks from the trade show floor from the WebmasterRadio booth. Excerpts of those conversations, and an ongoing dialogue with industry movers and shakers, will be part of future episodes of Linda's show, Affiliate Marketing Insider, which airs at noon Pacific every Thursday on WebmasterRadio.fm.

We'd like to send a big shoot-out to Mike Allen, who was a finalist for an Affiliate Summit Pinnacle Award in the Affiliate of the Year category along with Connie Berg and Tim Storm. Mike's contributions to the industry are numerous, and we are so honored to have him as a member of the PartnerCentric Affiliate Advisory Board, which meets monthly to advise us on issues that face us as a company and as an industry. Congratulations to Connie Berg, who won the category.

Santa Barbara, CA (Feb. 14, 2008) - PartnerCentric leading top merchants to affiliate marketing success

PartnerCentric, a leader in affiliate program management, manages three of the top 25 EPC performers in Commission Junction, one of the world's largest affiliate marketing networks.

The outsourced affiliate program management company handles all aspects of the affiliate marketing channel for CJ Top 25 EPC performers Quicken Loans, Medifast and 21st Century Insurance.

Commission Junction's EPC, or earnings per 100 clicks, is a rating that illustrates the ability to convert clicks into commissions. CJ's EPC rates publishers, advertisers and individual ads. The EPC is an indicator of success, and many use CJ's EPC to determine which merchants to promote, which affiliates to recruit and which ads to place on their sites.

PartnerCentric also represents a number of merchants who appear in the list of top CJ EPC performers, including The Company Store, Calumet Photographic, Web.com and MyFax.

Performance marketing continues to be an effective driver for online revenues. In fact, 77 percent of the 50 fastest growing Web retailers run performance-based affiliate marketing programs.

PartnerCentric, which brought in more than $50 million for clients in 2007, has represented numerous clients in the Internet Retailer 500, including Hanover Direct, Lamps Plus, Everything Furniture, Calumet Photographic, Niche Retail and Ridegear.

Is your affiliate program up to par? Contact PartnerCentric today to find out how to create success in your affiliate marketing channel.

Santa Barbara, CA (Jan. 20, 2008) - Are you ready for an affiliate program?

Merchants approach us all the time with the same question: Am I ready for an affiliate program? It's a complicated question because there are so many things that must be in place before coming to the right answer.

Affiliate marketing is a great source of revenue when done correctly but make no mistake - it is not easy by any stretch of the imagination. Affiliate program management requires a commitment of both time, resources and money. It takes time, attention and focus to create a successful program. Ongoing maintenance and experience is required to build the program over time. This is definitely not for the timid.

Yet those who are ready for an affiliate program, who build the program correctly and manage it flawlessly, will experience quite a return on investment over time.

Are you ready for an affiliate program? To find out, we recommend you start by downloading our informative presentation called Critical Steps to a Successful Affiliate Program. This presentation dispells some common myths about affiliate marketing and gives you a practical guide to ascertaining your company's state of readiness for an affiliate program.

Santa Barbara, CA (Jan. 10, 2008) - Big brands responding to realities of troubled economy

Two big-name brands are changing the way they do business in an effort to encourage purchases in today's troubled economy.

Wal-Mart announced today that it is reducing prices between 10 to 30% this week on groceries, electronics and other home-related products. Meanwhile eBay announced today that it is reducing by as much as 50 percent the fees it charges sellers who are listing items for sale on the auction site. The eBay cuts take effect Feb. 20.

Both moves are meant to stem the effects of a sudden economic downturn that has retail stores and e-commerce merchants scrambling to keep cash-strapped consumers coming back.

To recoup the money it won't be collecting up front, eBay will now be taking a bigger commission on items that do sell. The greatest fee increase will come for goods selling for less than $25, with commissions rising to to 8.75 percent of the final sale price.

Santa Barbara, CA (Jan. 4, 2008) - Affiliate Marketing Insider lines up industry leaders

A lineup of heavy-hitters in the affiliate marketing industry is being featured in upcoming broadcasts of Affiliate Marketing Insider, a new Internet radio show being hosted by PartnerCentric President Linda Woods on WebmasterRadio.fm.

Affiliate Marketing Insider is broadcast at noon Pacific (3 p.m. Eastern) each Thursday. The show's debut on Jan. 24 featured a conversation about emerging trends with Chris Henger, Vice President of Affiliate Marketing for DoubleClicks/Performics. The 30-minute show was the first in a two-parter to be concluded on Jan. 31.

Kris Jones, CEO/President of PepperJam will join Linda Woods on Feb. 7 to discuss the newly launched PepperJam network and the kinds of programs that will do best in it. Linda and Kris will also discuss emerging trends in the industry.

On Feb. 14 Linda's special guest is James Martell, Super Affiliate and Teacher/Trainer Extraordinaire. The two will discuss building visitor profiles to target traffic, creating content that earns high Google rankings and communicating with merchants for the programs you are promoting.

Rachel Honoway, Vice President of Marketing for AffiliateClassroom, is also planning to join Linda for a special broadcast on Feb. 21. Honoway is well known for her experience in the affiliate marketing space dating back to 1997 when she started up as an intern for KowaBunga! Technologies. She later ascended to the spot as KowaBunga’s Director of Marketing, VP of Sales and Marketing, and General VP. Shortly after KowaBunga! Technologies was acquired by Think Partnership Inc., Rachel was promoted to VP of Marketing at Think Partnership, and later as VP of Marketing and Client Services.

"Affiliate Marketing Insider aims to tap the minds of the movers and shakers - the so-called whales of affiliate marketing - in order to bring insights and inspiration to everyone in the industry," said show host Linda Woods, a sought-after e-commerce consultant and recognized affiliate marketing expert.

Tune in to Affiliate Marketing Insider online at www.webmasterradio.fm. More information about the show, including a schedule of upcoming episodes, is available on the PartnerCentric website at Affiliate Marketing Insider

. "We are so proud to welcome Linda Woods to our radio network," said WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. "Linda has been involved with affiliate marketing practically since its inception, and she brings insight and inspiration to this ever-changing industry."

WebmasterRadio.fm offers 100% original programming 24 hours a day, seven days a week that features industry experts in the business to business marketplace. Topics include affiliate marketing, search engine marketing, advertising, conferences and more. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at www.webmasterradio.fm.

Tuning In
You can tune in to Affiliate Marketing Insider using most media players, including Windows Media Player, iTunes and Winamp. For more information, visit www.webmasterradio.fm.

Santa Barbara, CA (Dec. 18, 2007) - Linda Woods to Host New Show on WebMasterRadio.fm

PartnerCentric President Linda Woods is hitting the Internet radiowaves as host of a new show, Affiliate Marketing Insider, on WebmasterRadio.fm. The new show debuts at noon Pacific time on Thursday, Jan. 24.

The premiere show will feature a discussion between Woods and her special guest, DoubleClick/Performics V.P. of Affiliate Marketing Chris Henger.

Linda and Chris will discuss hot topics in affiliate marketing today and will be making their own predictions for the industry in 2008.

Affiliate Marketing Insider will be broadcast at noon Pacific every Thursday. Stay tuned for details and a link to listen in.

Santa Barbara, CA (Dec. 10, 2007) - PartnerCentric hopes to see you at Affiliate Summit West 2008

PartnerCentric hopes to see you at Affiliate Summit West 2008 PartnerCentric, Inc. has finalized plans to send representatives to Affiliate Summit West 2008, which takes place Feb. 24 through 26 at the Rio All-Suite Hotel and Casino in Las Vegas.

PartnerCentric, which manages some of the most successful affiliate accounts in the industry, is encouraging everyone who wants to succeed in internet marketing to attend Affiliate Summit, which is the only conference that is dedicated to the affiliate marketing industry. To register for the conference, visit www.affiliatesummit.com.

"Affiliate Summit has always been the best place to meet with the merchants and affiliates who are actively shaping our industry," said PartnerCentric President Linda Woods. "We look forward to seeing everyone and talking about ways in which we can all work together in the future."

Several members of the PartnerCentric team with join hundreds of other attendees at the first Affiliate Summit event of 2008.

Blogging expert Jim Kukral is the conference emcee. The Summit features a mix of educational sessions, networking events and a trade show floor full of the latest vendor and network representatives.

"Affiliate marketing is a very fluid industry that changes as the Internet and online shoppers continue to evolve," Woods said. "Summit is a great place to share your own innovations and learn about the trends that will make your affiliate marketing efforts even more successful."

PartnerCentric's team will be on hand to discuss the company's affiliate program management services, and to promote the top affiliate programs being managed by the company.

Santa Barbara, CA (Nov. 26, 2007) - Cyber Monday is here! How are YOU doing?

Holiday shopping got off to a great start last week with Black Friday, and e-tailers and affiliates are hoping that the surge continues today with Cyber Monday.

The Monday after Thanksgiving, nicknamed Cyber Monday by the National Retail Federation, marks the first big online shopping surge for many merchants as consumers return to their work computers.

Online sales could exceed $700 million today according to research firm comScore Inc.

The number of retailers offering free shipping with no conditions, such as a minimum purchase, has jumped to 41.4 percent from 36 percent last year. Nearly one-third of retailers are also having special one-day sales for Cyber Monday. Forty-two percent plan some kind of promotion, according to the NRF’s annual survey.

In fact, the number of retailers hosting online deals on the Monday after Thanksgiving has surged to 72 percent of those polled from 42 percent just two years ago.

Santa Barbara, CA (Nov. 6, 2007) - Helping to Drive Holiday Sales with the Cool Yule Tool

Our hot innovation for holiday sales is our Cool Yule Tool. This is a holiday gift giving guide that is a specialized data feed, enabling you to be able to quickly create a storefront that promotes the hottest products for the holiday season now being offered by PartnerCentric merchants.

The categories include Gifts for Him, Gifts for Her, Best Gifts Under $25, Best Gifts Under $50, Best Gifts Under $100 and other quickly identifiable giving categories not usually available in data feeds.

To get started with the tool click here: http://holidaygiftguide.ipc.partnercentric.com/affiliates/login.aspx

Santa Barbara, CA (Oct. 10, 2007) - eComXpo Panel Explores Opportunities for Affiliate Marketers in Social Networking

Social networking is changing how consumers interact with companies, and this change opens the door to many opportunities for companies and affiliate marketers.

"People now want to do business with their friends. Companies are no longer seen as brands but as friends," said PartnerCentric President Linda Woods, who moderated the panel discussion. "As a merchant, I'm now a friend to my customers on FaceBook. There's a shift toward people interacting with people - not companies."

This was the topic of discussion for a panel today called "Social Networking and Affiliate Marketing" at eComXpo, the 100% virtual conference for e-commerce marketers.

Panelists included industry experts Stephanie Agresta, President of Stephanie Agresta Consulting, and Jonathan Miller, CEO of ForgeBusiness USA. The panel focused on a discussion on the big social networks - Facebook.com and MySpace.com.

"Facebook is open to third party developers, so an entire economy is being built around this," said Agresta, who noted that only yesterday a small app builder sold his application for $3 million.

Jonathan Miller discussed how social networking is changing the way consumers interact with merchants.

"Through social networking, they get to see me," Miller said. "They get to see my managers. I think Facebook has done more for affiliate marketing than the last four years of conferences. It [social networking] greases the wheels of friendship and communication so much more."

Agresta said some big brands are concerned about allowing customers to interact with the brand and post their opinions about products online.

"We're trying to remove the fear factor for merchants," Agresta said. "Companies are people. There are implicit conversations happening about your brand."

Woods added, "It's happening whether you participate or not, so it's better to participate."

Miller said merchants have a lot to gain when they make commerce a two-way street in which consumers might offer feedback openly.

"We use the analogy that a scarred lion always looks better," he said. "It's not the negative feedback that defines your business. It's how you respond to that feedback. This is what the consumers see - a more human approach to branding."

Consumers are now running the conversation, and that's a big shift, Agresta said, citing that today 50% of Internet users are sharing their own content. Miller agrees that this shift is big with major implications for affiliate marketing.

"Everyone is an expert in something," Miller said. "They want to share knowledge and influence their friends. The next step is for them to realize that this has value and can be monetized. You could see a groundswell in the number of affiliates as a result."

The panel discussion "Social Networking and Affiliate Marketing" took place from 3 to 4 p.m. Eastern Time on Wednesday, Oct. 10. The audio of the session will be archived and available on the eComXpo presentation archives at www.ecomxpo.com.

Santa Barbara, CA (Oct. 8, 2007) - Woods to Moderate Panel on Social Networking and Affiliate Marketing

PartnerCentric President Linda Woods will moderate a panel discussion this week called "Social Networking and Affiliate Marketing" at eComXpo, the virtual tradeshow for e-commerce marketers.

Panelists will explore early successes in the monetization of social networking sites by affiliate marketers. They will also offer insights for e-commerce marketers who are trying to align their businesses to gain customers and revenue from social networking sites and technologies.

Woods will be moderating the panel, which will include:

• Stephanie Agresta , President of Stephanie Agresta Consulting
• Jamie Birch , Director of Affiliate Relations for Converseon
• Jonathan Miller , CEO of ForgeBusiness USA

"Most marketers and merchants are hearing the buzz about social networking, but they don't really know how to achieve any kind of measurable result," said Woods. "Fortunately, there are encouraging examples of success in the monetization of social networking. Our panel discussion will explore these stories in order to help marketers bridge the gap between buzz and business opportunities."

The panel discussion "Social Networking and Affiliate Marketing" takes place from 3 to 4 p.m. Eastern Time on Wednesday, Oct. 10. The discussion will be followed by a question and answer session. Admission to eComXpo's panel discussions, as well as the virtual trade show floor, is free of charge. For more information, and to attend the Social Networking panel discussion, visit www.ecomxpo.com.

Santa Barbara, CA (Sept. 19, 2007) - PartnerCentric stance regarding merchant PPC policies

We want to educate our merchants about a troubling trend in paid search as it relates to affiliate marketing. Merchants who issue a blanket ban on affiliates' ability to bid on trademark and good target keywords are at risk of alienating top performing affiliate performers and, even worse, of diminishing the revenue earning potential of the merchant's affiliate program. Yes, it's a good idea to maximize your own PPC budget, but take into consideration the following before prohibiting affiliates to participate in PPC marketing.

First, we recommend that all merchants carefully evaluate the true overall cost of sales of your in-house PPC campaign management. If the true cost of sales for the in-house PPC campaign (including HR considerations such as employee salaries and benefits) is not greatly less than the commissions being paid to affiliates, we recommend that merchants allow affiliate partners to bid on terms that were previously off limits and loosen most restrictions. Perhaps guard only your trademark and your top 10 or 20 best converting terms and leave the rest to affiliates (instead of your competitors) to use.

Merchants will benefit from having these affiliates working on an acquisition level that is more or less in line with in-house expenses. Also, it's important to note that affiliates who are not allowed to bid on certain keyterms will abandon your affiliate program in favor of that of your competitors. Another reason for merchants to keep top affiliates in their corner is the changing nature of paid search bid caps, which are no longer the deciding factor with respect to ad placement.

Until recently, conventional wisdom was to allow bidding on most terms but with bid caps in place to prevent escalating bid costs per keyword. But Google now ranks ad copy relevance above all other considerations. In this climate, it's quite easy for top affiliates to develop great ad copy that gets higher placements than a merchant's own in-house paid search ads, and to do it at a lower bid cost.

With all of these factors being true, PartnerCentric strongly urges all merchants to treat affiliate partners as just that - as true marketing partners. Policies can be issued for both the affiliates at large, with specific more lucrative policies designed for a handful of your top search oriented affiliates. One other point, PartnerCentric does not endorse the use of domain squatters or PPC direct linking. We view these practices as cheating, and affiliates who employ these tactics stand to hurt the collective reputation of all affiliates. The more merchants can understand and collaborate with the needs of affiliate partners, the greater the reach and return on investment for the merchants' affiliate programs. This is an extension of your marketing budget at a set cost. It's a win-win strategy for both parties, which is the very nature of affiliate marketing. For more information about your specific program or policy questions, contact Linda Woods at linda@partnercentric.com.

Santa Barbara, CA (Sept. 11, 2007) - New study explores how consumers relate to online stores

Internet Retailer magazine's September issue includes the results of a study about how consumers interact with online stores. Among the findings: - consumers prefer brick-and-mortar stores when shopping for groceries, pharmaceuticals, clothing and furniture - the majority of consumers prefer online stores for electronics - TV is overwhelmingly the No. 1 way consumers learn about products Visit Internet Retailer's site to read the results of the study.

Santa Barbara, CA (Aug. 24, 2007) - E-tailers aid consumers affected by toy recall

It was a dark day for Mattel Inc. on Aug. 14 when the toymaker announced that more than 9 million products were being recalled due to the presence of lead paint and dangerous magnets.

The outcry from parents and pundits was immediate and overwhelming. Why weren't the problems caught by inspectors before the toys were exported out of China?

Brick and mortar toy sellers like Toys "R" Us merely pull affected products off shelves when such a recall occurs. E-tailers, however, have the opportunity to track down and alert consumers who bought the troubled goods.

eToys Direct matched SKUs (stock keeping units) to customer information and has so far sent more than 10,000 to affected consumers. Such notifications are a great help and relief for consumers. They are also fast-becoming a consumer's best defense against faulty or potentially dangerous merchandise. The fact is that inspections of foreign-made products are increasingly ineffective due to budget cutbacks and limited staffing.

Consider this: The Consumer Product Safety Commission has only 15 people inspecting products at ports before they find their ways to shelves nationwide.

E-tailers who are capable of e-mailing recall information to consumers include Amazon, eToys, Wal-Mart.com and Target.com. Not on the list as of yet is toy store giant Toys "R" Us.

Contact the The Consumer Product Safety Commission to receive e-mail notifications concerning product recalls.

Santa Barbara, CA (Aug. 21, 2007) - Affiliate Survey 2007 results released

We reached out to our affiliate partners in July 2007 with a brief survey. We wanted to know how much value affiliates place on online resources for affiliate marketers.

View the results of PartnerCentric's Affiliate Survey 2007.

Find out how affiliates leverage the Internet for marketing assistance - and learn about the online resources that they seek most.

Santa Barbara, CA (Aug. 21, 2007) - MedGen re-launches program under PartnerCentric management

MedGen, a direct manufacturer and one-stop online superstore for health and wellness products, today announced the re-launch of its affiliate marketing program under the management of PartnerCentric, Inc.

MedGen products relieve all manner of ailments from pain relief, weight loss and snoring to fine health care supplements that are developed using the latest technologies and natural ingredients.

The MedGen affiliate program enables companies, organizations and individuals to market MedGen products being sold at MedGen.com. With the rise in online shopping, affiliate marketing is an increasingly effective way for online retailers to sell products and services by sharing revenue with sales partners called affiliates. The MedGen affiliate program allows affiliate partners to earn commissions by selling MedGen products to their web site visitors.

"There's a great demand for products that enhance the quality and length of life, and MedGen is poised to meet that demand through the reach of our new affiliate program," said Melanie Knoph, Online Marketing Manager for MedGen.

MedGen's affiliate program is open to all qualified web site publishers at no charge. Affiliates earn a commission each time a referred customer makes a purchase at MedGen.com. Details for participation are available here.

"We know this affiliate program will be successful given the quality of MedGen's products, which appeal to a broad spectrum of consumers," said PartnerCentric President Linda Woods. "Reaching out to top affiliates in a wide range of niche categories will ensure that this new affiliate program brings great results for customers and the company alike."

Santa Barbara, CA (Aug. 15, 2007) - Attention, merchants! We want to hear from you!

Pssssssssst! If you are a merchant whose affiliate program is managed by PartnerCentric, we want YOU to take our Client Satisfaction Survey. We'll be sending your invitation to the survey in the upcoming company newsletter, so please stay tuned.

Your feedback is one of the best tools we have for tailoring our services to best meet the needs of you, your business and your affiliate program.

When you take the Client Satisfaction Survey, we will thank you by providing you with a FREE domain dossier that provides you with a detailed snapshot of your website domain's status and level of performance. This free domain dossier tells you:

• the reach of your site (how many visitors are you attracting?)
• the force of your site (based on estimated domain value, site marketing, traffic, search rankings and link popularity)
• link popularity scores
• search engine visibility (includes number of ranked keywords)

Santa Barbara, CA (Aug. 14, 2007) - Vivre Partners With PartnerCentric to Develop Affiliate Program

Vivre, an online retailer featuring a large selection of fine fashion and products for women, men and children as well as home decor and gifts, announced today the launch of its online affiliate marketing program under the management of PartnerCentric, Inc.

"Partnering with PartnerCentric to to develop Vivre's affiliate program allows us to expand our marketing efforts and increase our distribution," said Vivre.com Founder and CEO, Eva Jeanbart-Lorenzotti. "Vivre is excited to be extending beyond traditional marketing and merchandising campaigns to bring our consumers products from around the world that together create a larger lifestyle concept."

Vivre's affiliate program is open to all qualified web site publishers at no charge. Affiliates earn commission each time a referred customer makes a purchase at Vivre.com. Details for participation are available when you click here.

"We are excited to be working with Vivre in order to create a world-class affiliate program," said PartnerCentric President Linda Woods. "Our expertise in recruiting top affiliates, and our established partnerships within the industry, will ensure that this new affiliate program meets the company's plans for continued, sustainable growth in the online sales channel."

Santa Barbara, CA (June 13, 2007) - GeneEd program offers you two ways to earn!

PartnerCentric offers affiliates two ways to earn commissions with our latest managed affiliate program, GeneEd. GeneEd provides accredited online training solutions for pharmaceutical and biotech professionals in the life science industry.

Earn 30% commission on purchases of GeneEd courses. With an average order size of $230, you could make $69 per sale! You will also earn $3 for every person you refer to GeneEd who requests additional information about our courses.

The GeneEd affiliate program is managed by the team at PartnerCentric, Inc. We're here to help you succeed with this new program. We are offering special contests and promotions to help you earn even more. For new affiliates we're offering an activation bonus. Sell just five courses and earn a $10 bonus!

This is definitely a niche service that is targeted toward a specific market! GeneEd is the ONLY online life science training and certification merchant to offer an affiliate program. So if you can reach those life science professionals, you can earn a lot of money partnering with GeneEd.com.

Questions? Contact us at affiliates@geneed.com or click here to join now.

More about GeneEd
Consumers who work in the life-science field including nurses, laboratory scientists, sales professionals, and other life-science profession require ongoing certification in their field of work. GeneEd allows them to maintain their certifications and receive additional education without having to travel to conferences or attend classes on a regular schedule. GeneEd courses are convenient, effective and comprehensive – as well as certified and accredited.

GeneEd courses start from as low as $145, which is more cost-effective than the expense and inconvenience of traveling to industry conferences or going to night school.

Santa Barbara, CA (June 5, 2007) - Everything Furniture offers affiliate marketing partners a 60% raise.

EverythingFurniture.com, a furniture e-tailer that carries more than 15,000 home and office furniture items from today's finest manufacturers, announced this week that it is giving all of its affiliate marketing partners a 60% raise in commission earnings for promoting its products online.

The EverythingFurniture.com and EverythingOfficeFurniture.com affiliate programs are both managed by PartnerCentric, Inc., and are available through the Shareasale and Commission Junction networks. Commissions for all affiliates, whether in Shareasale or Commission Junction, are being increased from the existing $5 commission to an $8 commission for all orders generated.

"We wanted to give our affiliate marketing partners more ways to generate sales and earn great commissions while promoting one of the largest inventories of fine home and office furniture available online," said Gabby Mackle, an affiliate program manager for PartnerCentric, Inc. "These programs represent one of the most dynamic ways to earn extra money from your web site."

For affiliates promoting the program in Commission Junction, the furniture e-tailer is increasing the cookie duration to 120 days so that affiliates have four months to earn a commission when a customer clicks through the affiliate's site and later comes back to make a purchase.

Finally, for affiliates promoting the programs in Shareasale, the e-tailer is once again offering phone sales tracking as another means of generating sales. Commissions will be earned when customers call in orders after clicking through the affiliate's site. Customer service representatives are trained to ask for the affiliate code that appears on the bottom of each page when customers call in their orders. Phone sales tracking will soon be available for affiliates who are promoting the programs through Commission Junction as well.

To join these affiliate programs or learn more about how you can earn money selling home and office furniture through the EverythingFurniture and EverythingOfficeFurniture.com affiliate programs, visit http://www.affiliates.partnercentric.com/everythingfurniture/ and http://www.affiliates.partnercentric.com/everythingofficefurniture/

Chicago, IL (May 16, 2007) - eComXpo posts largest numbers yet at Spring 2007 show.

More than 8,000 affiliate, search and interactive marketing professionals from across the country and around the world gathered together virtually for eComXpo March 20-22, 2007, making it the largest and most successful eComXpo ecommerce marketing tradeshow to date.

eComXpo featured all the benefits of a top traditional tradeshow without the cost, travel or hassle associated with traditional events and attendance is free. Attendees and exhibitors interacted with over 8,000 people via chat or e-mail, attended educational presentations by top industry experts, visited over 400 exhibitor booths, negotiated new business deals and won fantastic booth and show prizes. The best part is that it was all done from the comfort of the attendees and exhibitors own home or office computers.

"We’ve gotten great results from being involved with eComXpo as an attendee, exhibitor and most recently as a speaker. The show delegates are of top quality and the marketing and networking value is quite enhanced with this online, yet intimate, conference. The show’s unique format allows my team to prospect clients on the exhibit floor from the convenience of their desktop," reports Sloan Gaon, MIVA Vice President of Global Strategy.

Exhibitors on both the affiliate and interactive floors were impressed with the number of leads they came away with from the show and the ease of use of the post-show portal that allowed them to analyze the number and type of visitors to their booths. The top 10 visited booths included: Google, LinkShare, Wynn Las Vegas, AdFinity, Performics, Yahoo!, AzoogleAds, Ad:tech and Affiliate Classroom.

eComXpo exhibitor LookSmart’s Allen Hammock says, "eComXpo was a great opportunity to connect with customers and prospects from a lot of different companies without leaving the comfort of my own desk. The virtual reality environment is surprisingly well done and useful. It was easier to give out business cards in a non-intrusive way while still being able to make meaningful contacts with visitors to my booth."

Adds Linda Woods, President of PartnerCentric, as well as an eComXpo speaker and exhibitor, "We love participating in eComXpo because we can all meet great affiliates, talk to prospects, and network with colleagues, all in our pajamas with no travel hassles required! We'll be back!"

eComXpo’s Educational Center featured top-notch panel discussions, feature presentations and keynote speeches from leading experts in the ecommerce industry. Attendee Laura Bisnett of Brand Central Station Coupons and Deals is especially enamored by the speaker line-up, "eComXpo is a great learning experience for anybody with a presence on the internet. I have so much relevant information to digest from the show that it'll take me a couple of weeks to go through it all. Attending the live, interactive presentations are one of my favorite parts of the show. Learn from the industry leaders and be sure to ask questions to get the most out of them. I'll definitely be back for the show in October."

Educational sessions included presentations from top executives at eBay, Advertising.com, Direct Response KeywordMax, Acronym Media, Target Marketing, Netconcepts, WOMMA and more including expert advice from Jeremy Palmer, Anton Konikoff, Amanda Watlington, Catherine Seda, Nacho Hernandez, Brian Carroll, Adam Viener, Sam Decker, William Rice, Caroline Malifaud, David Herscott, and Byron White.

Top viewed presentations included:

• The Next Wave of Advertising; Online Advertising 2.0 keynote by John Kim, Yahoo! Search Marketing
• Making Money with AdSense keynote by Charlie Vestner, Google
• The Trendsetter: What’s in Fashion for Online Marketers keynote by Lisa Picarille, Revenue Magazine
• How to Rank Better in Google presented by Stephen Noton, Adverted
• Buzz Marketing Secrets panel moderated by Kristopher Jones, Pepperjam with panelists Jeremy "Shoemoney" Schoemaker, host of NetIncome, Neil Patel of ACS and author of Pronet Advertising and Todd "Stuntdubl" Malicoat
• Web 2.0: Views from the Thought Shapers panel moderated by Shawn Collins, Affiliate Tip with panelists Scott Jangro of MechMedia, Sam Harrelson, publisher of CostPerNews, and blogger, Jim Kukral.
• Proven Tactics to Increase Your Lead Quality presented by Dave Behn, Cole & Weber United and David Wengel, TARGUSinfo.
• 5 Simple Steps to Marketing Your Site presented by Nan Shastry, Brain Betty
• E-Mail Marketing 2.0: Strategies that Revolutionize Email Marketing ROI presented by Letitia Desai, GOT
• From Googling to MySpacing: How Social Media Impacts Your Brand panel moderated by David Berkowitz, 360i with panelists Sloan Gaon, MIVA, Abe Mezrich, Did-It and Bob Heyman, Mediasmith
• The Long Tail of Affiliate Marketing presented by Linda Woods, PartnerCentric. You can access this presentation at http://www.partnercentric.com/interactive.php.

For those that missed the show or would like to view additional educational sessions, eComXpo University offers over one hundred presentations from the Spring and past eComXpos on either a pay-per-view or three month subscription basis.

Irfan Danawala of webchillies.com feels eComXpo has changed his life, "I had a small web development company and after attending the first eComXpo, I found many new clients and since then my company has kept growing. I am very grateful to eComXpo for coming up with such a novel concept and helping small companies like us to meet big companies, which otherwise would not have been possible. For me, eComXpo remains one of the most valuable business resources around and I feel anybody and everybody who is in the internet industry should make it a point to attend to see how it can help you grow your biz. It’s the best business networking resource available with guaranteed success."

"October’s show will be a phenomenal experience for anyone involved in eCommerce", states Caleb Chase, eComXpo’s Event Manager. "Attendees and exhibitors will be treated to a whole new look and feel, enhanced virtual features, new technology and a chance to communicate and network with the thousands of business leads."

Mark your calendars for the Fall 2007 eComXpo running October 9-11th. Exhibit space is still available at early bird rates and speaker submissions are now being accepted. For more information visit eComXpo.com. Attendee registration is free.

About eComXpo
eComXpo is the first virtual, online trade show and conference for eCommerce marketers. Hundreds of exhibitors, sponsors, and presenters will be gathering with over 8,000 attendees (making it the largest eCommerce tradeshow in the world), completely online and 100% free to attend. eComXpo provides all the benefits of a top tradeshow without the cost, travel or hassle normally associated with traditional events. Free registration and additional information is available at eComXpo.com. eComXpo is produced by InXpo, which also powers online events in other markets.

Santa Barbara, CA (May 16, 2007) - Design Public Partners With PartnerCentric To Develop Affiliate Program.

Design Public, an online retailer of modern furniture, today announced that it has selected PartnerCentric, Inc. to to develop and help manage its online affiliate marketing program.

The new Design Public affiliate program enables companies, organizations and individuals to market more than 3,200 products sold online at DesignPublic.com. The Internet's growing power as a sales channel has inspired revenue sharing models between online retailers and partners. The Design Public affiliate program is designed to allow partners to offer their audience products ranging from baby clothes and furniture to beds, rugs, tables, lighting, accessories and gifts.

The Design Public affiliate program is open to all qualified Web sites at no charge. Affiliates earn commission each time a referred customer makes a purchase at DesignPublic.com. Details for participation are available at http://www.affiliates.partnercentric.com/designpublic/.

PartnerCentric, a leader in performance-based marketing solutions, will enable Design Public to drive traffic to its site and increase e-commerce transactions by creating thousands of strategic online partnerships and extending Design Public's marketing reach to consumers. By providing exclusive tools and technology necessary to structure flexible, performance-based partnerships, PartnerCentric will help Design Public cost-effectively acquire new customers and generate additional revenue. Design Public selected PartnerCentric for its leadership in affiliate marketing that includes exclusive sales channel management tools and expert account management services that help its clients meet and exceed their goals.

How PartnerCentric's Affiliate Programs Work
PartnerCentric acts as a third party in bringing affiliates together with merchants who have products or services to sell online. These affiliates act as virtual salespeople for the merchants, with whom PartnerCentric works to create the tools necessary to increase sales. PartnerCentric tracks and reports on the success of online sales performance and provides proprietary tools that help merchants and affiliates optimize the performance of the program. Merchants pay affiliates when a sale or customer lead takes place.

Through the Design Public affiliate program, affiliate partners can earn as much as 12 percent on each sale through PartnerCentric's tiered commission structure. In financial terms, this represents a strong commission considering that the average sale on Design Public's site is $345.

About Design Public
Design Public’s mission is to sell fresh and inspiring design with a continued commitment to educate, inspire, nurture and celebrate great new design. With more than 60 of the top vendors in modern design and 3,000 plus products, affiliates are sure to benefit from a partnership.

About PartnerCentric, Inc.
PartnerCentric is a full service internet marketing agency that specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. Founded in 2000, PartnerCentric quickly emerged as the premiere outsourced affiliate program management group in the industry. By 2006, the company grew to include 25 of the most talented marketing professionals in the United States and Canada.

Santa Barbara, CA (May 8, 2007) - Paul Epstein joins PartnerCentric as Chief Operating Officer.

PartnerCentric is pleased to announce that Paul Epstein has joined the company as Chief Operating Officer. Epstein recently sold his company, High Voltage Interactive, and brings years of marketing experience and expertise to his current position. He is known throughout the higher education sector for his strategic thinking and marketing expertise.

"Paul's ability to create winning strategies and innovative marketing approaches for clients is going to serve all of our partners well, " said PartnerCentric President Linda Woods. "His experience in opening new doors of opportunities fits well with the philosophy of our company, which places a high premium on innovation."

Epstein founded High Voltage Interactive in 2000 and built a reputation on offering clients a cost-effective means of acquiring prospects and new customers. Today, High Voltage Interactive is one of the nation's leading recruitment marketing firms. The company was recently acquired by Aptimus, Inc.

A regular speaker at industry tradeshows and events, Epstein is also a frequent contributor to education industry publications such as Career Education Review, The Greentree Gazette, The Link, and more.

Santa Barbara, CA (May 1, 2007) - 5StarAffiliatePrograms.com blog celebrates second year covering industry.

Linda Buquet's award-winning affiliate marketing blog, 5StarAffiliatePrograms.com, has been a must-read source of information for two years now. To celebrate this anniversary, Linda is sponsoring a contest giveaway bonanza that represents a great opportunity for your brand to get the recognition it deserves from affiliates worldwide.

Numerous opportunities exist if you are willing to donate a prize and sponsor a contest in your brand's name. In order to participate, you simply need to donate a prize for this contest. For more information about this branding opportunity, visit Linda's blog contest details page.

We at PartnerCentric are always looking for ways to help you build your brand, and we wanted to alert you to this excellent branding opportunity.

Santa Barbara, CA (Apr. 20, 2007) - Great opportunities await affiliates who embrace the Long Tail.

Attendees of eComXpo in late March were treated to a special presentation by PartnerCentric President Linda Woods. Inspired by Chris Anderson's best-selling marketing book "The Long Tail," Linda discussed "The Long Tail and Affiliate Marketing" and revealed how affiliate marketers can leverage the Long Tail to maximize online sales revenue.

"This presentation helps affiliate marketers understand that there's a revolutionary demand for minority products that can only be met through the Internet," Woods said. "Because of that, affiliate marketers now have an amazing opportunity."

You may listen to the entire presentation, and the question-and-answer session that followed, by visiting PartnerCentric's multimedia page at http://www.partnercentric.com/interactive.php. The presentation was heard by nearly 200 eComXpo attendees and received high marks from post-show survey respondents.

"I think the listeners really responded to the information I presented because of the great potential that lies ahead in affiliate marketing," Woods said. "Online retailers don't suffer from limited shelf space as the brick and mortar stores do, and therefore online stores can conceivably stock everything. That means they can cater to the desires of shoppers with so-called minority tastes. These minority tastes now represent the majority of spending, and affiliate marketers are uniquely positioned to take advantage of this emerging trend."

If you have questions or comments after listening to "The Long Tail and Affiliate Marketing," Linda welcomes your messages. You can contact her at linda@partnercentric.com.

Santa Barbara, CA (Apr. 13, 2007) - PartnerCentric assisting with Internet marketing research project.

Our company is dedicated to providing you, our clients and marketing partners, with the latest information about Internet and affiliate marketing. A new study being conducted by students at Cornell University is analyzing the marketing channels available to small- to mid-sized, consumer-facing internet-based businesses.

It is hoped that the research will help us understand how effective current methods are in meeting the needs of these businesses, and what opportunities exist for the entry of a new option designed with these businesses in mind.

We ask those of you who are owners and marketers of consumer-facing online businesses to take the research group's 20-question web-based survey online at http://www.surveymonkey.com/s.asp?u=862633577249. The survey takes 5-10 minutes to complete.

In appreciation for participants helping with the research, respondents are offered the choice to enter a drawing for one (1) of two (2) $100 gift certificates from one of a list of online merchants. This list is available at the start of the survey.

Santa Barbara, CA (Mar. 16, 2007) - Woods to appear on Monday's Entrepreneur Magazine eBiz Show.

The Entrepreneur Magazine eBiz Show today announced that it has booked PartnerCentric President Linda Woods, a respected expert and frequent public speaker on the subject of affiliate marketing, for an interview to be broadcast live from noon to 1 p.m. E.S.T. on Monday, March 19.

"I welcome this opportunity to speak about some of the exciting trends I'm seeing in affiliate marketing," Woods said. "I want the entrepreneurs and e-commerce savvy listeners of this radio show to understand what author Chris Anderson calls The Long Tail and how it relates to affiliate marketing. There's a revolutionary demand for minority products that can only be met through the Internet, and because of that affiliate marketers now have an amazing opportunity."

The Entrepreneur Magazine eBiz Show is among the top-rated shows in the Entrepreneur Magazine Radio Network, which has a dedicated listenership that last month grew to more than 1.3 million people. Visit http://www.wsradio.com to find out how to listen to Monday's edition of the live Entrepreneur Magazine eBiz Show.

Listeners include small and large businesses who are interested in learning the latest e-commerce news and trends. More than 40,000 listeners tune in from all over the world for each live show.

Woods is President and Founder of PartnerCentric, Inc., a full-service Internet marketing agency that specializes in affiliate program management, paid search management, search engine optimization, e-mail marketing management and full creative services. Woods' team manages the affiliate programs for more than 40 top brands in the industry and assists internet marketers of all sizes in creating effective online revenue strategies.

"I think the listeners are going to find this show of great interest because of the great potential that lies ahead in affiliate marketing," Woods said. "Online retailers don't suffer from limited shelf space as the brick and mortar stores do, and therefore online stores can conceivably stock everything. That means they can cater to the desires of shoppers with so-called minority tastes. These minority tastes now represent the majority of spending, and affiliate marketers are uniquely positioned to take advantage of this emerging trend."

Santa Barbara, CA (Mar. 8, 2007) - PartnerCentric CEO to explore shift in e-commerce with eComXpo session.

E-commerce is undergoing a sea change based on a shift in the distribution of products for sale online, and this shift is changing the face of e-commerce and affiliate marketing. Linda Woods, President of PartnerCentric, Inc., will discuss this topic and its implications during her solo presentation at eComXpo, the world's only completely virtual conference for Internet and affiliate marketing.

"Since online retailers no longer have the limited shelf space that brick and mortar stores do, they can conceivably stock everything," said Woods. "They can cater to not just the majority of shoppers' desires but the minority as well. Because of this expanded demand for minority products, as well as the ability to meet that demand through the internet, new opportunities exist."

Woods presentation, "The Long Tail of Affiliate Marketing," will take place from 9:30 a.m. to 11:30 CST on Thursday, March 22, as part of the eComXpo conference. Registration for the conference is free when you visit www.ecomxpo.com. A live question and answer session will follow the presentation.

This presentation is inspired by the best-selling marketing book "The Long Tail" by Chris Anderson. Woods' session will help marketers in a number of ways, including:

• understanding what "the long tail" means
• finding ways to take advantage of this opportunity
• learning to incentivize affiliates to better monetize niches
• increasing sales by following through on "the long tail"

eComXpo takes place March 20 - 22. To register today, visit www.ecomxpo.com.

PartnerCentric has launched a series of new pages to its website to share important information with our valued partners. Our new interactive section offers links to the latest audio and video files pertaining to our programs and services. Many of the interactive files included in this section of the site were recorded at industry events and offer special insight into the PartnerCentric approach to Internet and affiliate marketing success.

Some of the current highlights of our interactive section include:

• Video recordings of interviews made by PartnerCentric President Linda Woods at recent Affiliate Summit events
• An audio recording of Linda Woods' Coffee Talk interview with James Martell

We have also added a new article resource page (http://www.partnercentric.com/articles.php) that provides informative articles about issues of importance to merchants and affiliates. Among the current selections are articles entitled "Top 10 Tips to Run a Successful Affiliate Program" and "Simply the Best 12 Online Marketing Strategies."

PartnerCentric will continue to provide valuable resources through these new sections, and across the rest of our site, that inform and inspire our partners. We encourage you to visit the site often.

Santa Barbara, CA (Feb. 6, 2007) - PartnerCentric is proud to announce the promotion of Samantha Morris to Director of Client Services.

"This promotion represents a real win for PartnerCentric clients who have placed the management of their affiliate programs in our hands," said PartnerCentric President Linda Woods. "Samantha's proven talent, determination and professionalism make her a strong advocate for the clients as we work together to build strong affiliate marketing campaigns."

As Director of Client Services, Morris will supervise the efforts of PartnerCentric's team of affiliate program directors and affiliate program managers to make sure clients' goals and needs are met. She will also working directly with Commission Junction and other networks to get promotions and deals to their team for distribution to affiliates. Another key responsibility will be acting as a liaison to super affiliate partners in obtaining incremental placements and getting new top partners onto their sites.

Morris has worked at PartnerCentric for three years, most recently as an Affiliate Program Director. In that position, she was one of the company's key strategists in developing top super affiliate relationships, innovative merchant cross-promotions and successful affiliate activation campaigns. During her time at PartnerCentric, Morris has seen the company grow from a handful of merchants to a large base of clients covering numerous verticals.

"As the company grew , I took the initiative to form relationships with many of the 'super affiliates' within the space which brought incremental opportunities to all of our programs and improve program management procedures ," Morris said. "The time has come to formalize this process, and this new position will enable me to continue improving how we effectively contribute to our clients successes in affiliate marketing."

In her new position, Morris said she hopes to help clients in a number of ways include affiliate recruitment and brand exposure.

"One of my primary objectives will be to gain more exposure for our clients among the super affiliates," Morris said. "Along with the rest of the PartnerCentric team, I also hope to boost activation rate for new affiliates and grow the inactive affiliate bases for all programs. I'm looking forward to giving our less-exposed clients the opportunity to test out new promotions ."

With more than seven years of affiliate and online marketing experience, Morris has strong analytical and communication skills that have proven advantageous to our team. Samantha has launched numerous programs across various networks. She has worked on such high-touch programs as Wynn Las Vegas , Hanover Brands and National Geographic. In 2004, she oversaw the affiliate management of the three well-known Gap, Inc., brands while maintaining the most cost-effective channel on their marketing team. Prior experience includes program management and consultation for SIRIUS Satellite Radio, Blue Dolphin Group and Priceline.com.

About PartnerCentric, Inc.
Based in Santa Barbara, California, PartnerCentric offers services such as paid search management, web site design and analysis, e-mail marketing and affiliate program management. For more information, visit www.partnercentric.com.

PartnerCentric, which manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 companies, is encouraging everyone who wants to succeed in internet marketing to attend eComXpo, which is a 100% virtual conference taking place at www.ecomxpo.com. Registration for the conference is free when you sign up at www.ecomxpo.com.

"eComXpo offers a rare opportunity for everyone, whether new to internet marketing or not, to gain free access to the finest minds in interactive marketing today," said PartnerCentric President Linda Woods. "We welcome the opportunity to share our experience and expertise and to join the discussion about the future of our industry."

More than 7,000 attendees and 450 exhibitors are expected to take part in this virtual conference, which is free and open to the public.

Panel topics include affiliate marketing, podcasting, click fraud, search optimization and many other excting subjects. Linda Woods is a featured speaker for a panel discussion called "Next Generation Affiliate Marketing: Taking Affiliate Marketing to the Next Level" along with Pepperjam's Kris Jones, Digital River's Todd Crawford and Chris Henger of Performix.

"Affiliate marketers face a lot of challenges and opportunities, and our panel will explore new techniques and technologies that will help our industry continue to grow and succeed," Woods said. "We encourage everyone to sit in for this discussion because those affiliates and merchants who are well-prepared for these challenges will have a great future ahead of them."

PartnerCentric's team of affiliate managers and internet marketing professionals will be standing by at the company's virtual booth to interact with eComXpo participants. In addition, all of PartnerCentric's top paying affiliate programs, more than 50 in all, are being featured as part of eComXpo's Show in Show exhibition.

About eComXpo
eComXpo is the world's first online virtual tradeshow for e-commerce marketers. It offers aneasy, quick way to keep up with this rapidly evolving marketplace including e-mail, search, affiliate, regulatory, branding, advertising and technology trends and challenges.

eComXpo includes educational tracks, including more than 40 presentations that cover a wide range of topics including affiliate, search, e-mail and interactive marketing. For more information, visit eComXpo.com.

About PartnerCentric, Inc.
Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300 percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including: search engine management, search engine optimization, web site development with full creative services, e-commerce conversion and analytics, e-mail marketing, media buying, "buzz" marketing and more.

Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our web site at www.partnercentric.com.

"Today's business owners are discovering that affiliate marketing provides them with a powerful online sales channel that can generate significant revenue over time, and that's why we continue to gain new clients who see the value in affiliate marketing," said Linda Woods, President of PartnerCentric, Inc. "Our expertise, and our expansive list of services and offerings, is something businesses simply can't find elsewhere."

Affiliate marketing is a revenue sharing arrangement whereby advertisers (also called merchants) distribute sales collateral such as banners, text links, etc. and recruit partners, also called affiliates, who agree to display the advertisements on their Web sites in exchange for a commission on any leads or sales that result from actions derived from those advertisements.

BeNetSafe.com, based in Sherman Oaks, California, is a provider of advanced technology that allows parents to make the Internet safe for children by tracking online activity with unprecedented precision.

ResumeRabbit is a one-stop resume posting service that distributes resumes to multiple job banks and job sites when a user completes one simple form.

Bill Bam's Collectibles is based in Modesto, California. Since 1998 Bill Bam's Collectibles has been selling fine toys, including plush and limited edition collectibles, on the Internet. The family-run business began in 1991.

Web.com is based in Atlanta, Georgia. Since 1995, Web.com has helped launch more than 4 million web sites trhough its proprietary tools, services and patented technology for web site design, hosting, e-commerce, marketing and e-mail services. Web.com helps businesses and individuals create a web presence that its the specific needs of the business or individual in question.

Western Union has launched an affiliate program to promote the online sale of its QuickCollect and money transfer services. Affiliates who join this program will be able to cash in on a whole wide world of loyal customers who all value the convenience of Western Union's online money transfer and bill paying services.

For more information on PartnerCentric, visit the Web site at www.partnercentric.com, or call 805-569-8750.

About PartnerCentric Inc.

PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300 percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including: search engine management, search engine optimization, web site development with full creative services, e-commerce conversion and analytics, e-mail marketing, media buying, "buzz" marketing and more.

Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our web site at www.partnercentric.com.

Affiliate Summit's Advisory Board is comprised of a representative group of professionals within the affiliate marketing industry. The purpose of the group is to collect feedback and discuss improvements concerning all aspects of the Affiliate Summit conference series, including what types of sessions to hold, topics to cover, speakers to feature, etc.

"Heather's expertise, experience and enthusiasm when it comes to Internet marketing will serve the advisory board well," said Linda Woods, President of PartnerCentric, Inc. "She is in the trenches every day helping companies create high converting sites and landing pages, and for that reason Heather has an appreciation for the challenges and opportunities that exist. Her perspective will help ensure that future Affiliate Summit events continue to provide the kind of trail-blazing information that affiliates and merchants expect."

As PartnerCentric's Director of Marketing Services, Paulson assists clients with paid search management and e-business consulting, search engine optimization, web site redesigns, landing page conversion analysis and other e-business services. Paulson has more than 10 years of experience initiating and managing cost-per-click, cost-per-thousand and cost-per-acquistion business model strategies for many Fortune 500 e-retailers. She is the proud recipient of three Golden Web Awards for e-commerce user interface design.

Online registrations are now being accepted for Affiliate Summit 2007, which takes place Jan. 21-23 at Bally's Las Vegas. ClubMom CEO and Co-Founder Michael Sanchez will be the keynote speaker at the event. The Affiliate Summit series brings together professionals from all segments of the affiliate marketing industry for networking and information-gathering sessions.

About Affiliate Summit
Affiliate Summit events occur several times each year and provide professionals within the ever-growing e-commerce industry an opportunity to come together to share knowledge, network and gain new opportunities. Affiliate Summit is fast becoming a necessary engagement for companies engaging in affiliate marketing. For more information, visit http://www.affiliatesummit.com.

About PartnerCentric, Inc.
PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our Web site at www.partnercentric.com.

For more information on PartnerCentric, visit the Web site at www.partnercentric.com, or call 805-569-8750. For an interview with PartnerCentric's president, Linda Woods, please contact Betsy Scherzer at betsy-pr@rms-biz.com or (949) 433-6772.

About PartnerCentric Inc.
PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300 percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including: search engine management, search engine optimization, web site development with full creative services, e-commerce conversion and analytics, e-mail marketing, media buying, "buzz" marketing and more.

Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our Web site at www.partnercentric.com.

Taking advantage of the Simplink Prepaid Calling Passport is easy and convenient. The Passport is available at retail stores and online at http://www.simplink.com.

Another service provided by Simplink is cellular airtime refills. For more information about Simplink, or to purchase cellular airtime refills or the Simplink Prepaid Calling Passport, visit http://www.simplink.com.

About Simplink
Simplink owns a state of the art international calling network that connects callers directly to landline and cellular companies around the world, saving callers money. Simplink shares the cost savings of selling over the web with callers in the form of even lower web prices. Simplink is continually working to find ways to lower our costs and pass the savings on to callers. For more information, visit http://www.simplink.com.

About PartnerCentric, Inc.
PartnerCentric is the premiere outsourced affiliate program management company. PartnerCentric manages Simplink's affiliate program, helping the company recruit affiliate partners who promote the Simplink Passport and other products on their web sites. PartnerCentric is a full-service internet marketing company headquartered in Santa Barbara, California. For more information, visit http://www.partnercentric.com.

For more information about Ultra Fuel Saver"! or to make a purchase, visit www.Ultra-Fuelsaver.com/ultra/ultra_fuel_saver.html.

Linda Woods, President of PartnerCentric, Inc., was interviewed in July by AffiliateTV about PartnerCentric's full range of internet marketing services during Affiliate Summit East in Orlando, Florida. What follows is a full transcript of Woods' interview. The full interview can be viewed at http://www.affiliatetv.tv.

Part One: PartnerCentric Overview
"Hi, my name is Linda Woods. I'm the president of PartnerCentric. We are thee leading outsourced affiliate marketing management agency in the world. We also specialize in being a full service interactive agency handling search marketing, e-mail marketing, full creative services and landing page and conversion analaysis. We do it all for you to be successful online. We have an amazing staff of expert professionals across all these different channels, and we work with people as their partner, hence the name PartnerCentric.

"So, we're in partnership with our clients, we're in partnership with our affiliates and our team are in partnership with each other. That's really the meaning of our name and our logo and what we do for you. We're in partnership with the companies that we work with.

"Our core business is affiliate marketing manageement, so what we do is we are the affiilate managers for an affiliate program. We specialize in taking on board e-commerce clients that either have existing affiliate programs that are not performing as well as they should or helping copmanies getting starting in affiliate marekting for the first time.

"It's very hard to find talent in the affiliate management world, so outside of the major cities - let's say you live in, I don't know, Houston or Kansas City or Peoria, when you run an ad for an affiliate marketing manager, you're not going to get very many people with that on their resume," Woods said. "So, when you come to us not only do you get an affiliate manager but you get a team of professionals, all of whom have been in affiliate marketing for at least two to five years time."

"So you get not only a manager but you get a director who is like a high-level strategist for your program. You get a team of people doing recruiting, finding affiliates for your program. And we do PR as well, things like blogging and forums and listings on directories. So, basically that's like four, five or six people working on your affiliate program for the price of what you'd pay for one person with benefits to be in your office who may not have the kind of skillset that we have.

"We know exactly what's going on. We have our finger on the pulse of the industry. We know what the new trends are. You know, when CJ decides to change links out, which they just did recently, we know what's going on. We know how to help people. And, of